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2 mins

THE SCRATCH SCOOP

The Scratch team offers an insight into its antics & unveils events, treatments & news from the nail realm

In the MAIL

Check out the nail & beauty goodies in Scratch’s postbag this month…

A fun, takeaway-style box was delivered to Scratch HQ courtesy of Nail Fortunes. The US nail brand has launched an ‘edible fortune cookie experience’ to aid the nail art decision-making process. Each Nail Fortunes kit includes 12 edible cookies, which feature a nail art prompt, colour combination or design challenge to spark creativity and inspire mani moments. Also available are two liner brushes and a gold thumb mixing palette. www.nailfortunes.com

Farewell Lilly

Emotions have been high at Scratch as we bid farewell to multiplatform writer, Lilly Delmage. Following a year of full-time employment at Scratch (plus multiple work experience placements since 2019), Lilly has left to pursue a new venture in content creation. She will be very much missed, and we wish her the best for the future.

Rewatch Scratch’s recent interviews with industry pros!

RewatchScratch’srecent interviews with industry pros!

REPLAY

Beauty business tips with Stevey Powell

Award-winning pro, beauty business mentor & Scratch Stars Awards judge 2025, Stevey Powell, shares her career journey and the experiences that have shaped it, and offers top tips to elevate the client journey.

Scan to watch
Scan to watch

How to elevate manicure services with CACI Micro-Pro

CACI’s training & development officer, Lauren Evans, showcases the CACI Micro-Pro: a compact, multitasking device that supports glowing skin and smoother hands. An ideal add-on service to a manicure or beauty treatment, the Micro-Pro uses microcurrent energy to support skin rejuvenation.

Helena Biggs Editorial & partnerships director
Jess Wilkie Art editor
Rebecca Hitchon Deputy editor
Lilly Delmage Multiplatform writer

Seeing stars at The Scratch Stars Party

The highlight of the Scratch team’s calendar: The Scratch Stars Party, took place on Sunday 6 July at The Underglobe, London. Over 300 nail industry personnel and their peers came together not just to reward excellence, but honour the talent and unwavering dedication that define the vibrant UK&I nail sector. Hosted by Helena and TV personality, Jeff Brazier, the event saw the winners in 18 Scratch Stars Awards categories announced and featured a live performance from UK garage act, Artful Dodger. Turn to page 24 for more snaps and insights into the event.

Scratch on the pod

Helena was invited to sit on the other side of the interview table and appear on Susan Routledge’s Beauty Business Matters podcast. The esteemed industry mentor quizzed Helena on pricing matters in the nail sector, challenges for pros and the benefits of competitions. The episode is available on platforms including Spotify and Apple Podcasts, and can be watched on YouTube by scanning here.

In the office

Student, Lola Alayande, joined team Scratch for media work experience. She scoured our social feeds for nail art inspiration, compiled online galleries and contributed to a number of articles for this month’s edition of the magazine, including Fingernails in Focus and Nail Clippings. It was a delight to introduce her to the world of nails – and she put smiles on our faces with a donut delivery on her last day!

What we’re wearing...

Rebecca took a trip to Orpington salon, Trendy Beauty, for her Scratch Stars Party mani. She opted for a gold glitter gel polish overlay courtesy of beauty therapist, Grace.

Chrome details called for Helena, who sought a gold, sparkly mani to complement her Scratch Stars Party outfit. Rebecca Ellis of Beauty By Beck, Dartford, used a shimmery builder gel to enhance Helena’s natural nails, topped with a double French-style in gold chrome paint. The look was finished with stars and Bluestreak Crystals gems.

This article appears in August 2025

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This article appears in...
August 2025
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Editor's Letter
The Scratch Stars Party is still hot on the lips of the Scratch team, as we revelled in a celebration for the nail sector.
Nail NATION
News & views from the nail industry.
STAR Quality
North America’s Star Nail Artist Season One champion, ANASTASIA TOTTY, shares tips & tales from her colourful career.
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services.
THE SCRATCH SCOOP
The Scratch team offers an insight into its antics & unveils events, treatments & news from the nail realm.
A CELEBRATION OF EXCELLENCE
Relive the magic of The Scratch Stars Party 2025, at which talent was recognised & the UK&I nail community was celebrated.
The Social Scene
LILLY DELMAGE unlocks social media secrets & shares expert tips to help boost the online profile of your business.
SERVICE in Style
Explore updates to OPI’s product portfolio, which support the nail needs & desires of all clients.
How to build your business beautifully with
Hey beauty pros! At this point of the year, I wonder: have you had a ‘wobble’? I’m guilty of letting things get on top of me during the summer months because my children are home from school...
NOW TRENDING: 5 summer gel polish styles
Discover this season’s key gel polish nail art trends & recreate with handy guides, expert tips & product recommendations.
EDUCATION for all
Step inside the Bristol academy catering to nail & beauty enthusiasts with learning difficulties as owner, Joanne Sarkozi, spills details of its impact to REBECCA HITCHON.
CONSCIOUSLY KIND, Unapologetically Chic
NailKind reveals the ethos behind its manufacture & branding to showcase that plant-based polishes have a place on every salon shelf.
Extreme Catwalk CULTURE
A ‘new chapter in Sri Lankan fashion’ was created by entrepreneur, Dinupa Jayasooriya, who hosted South Asia’s first Fantasy Nail Fashion Show - ALEX FOX gets the scoop.
BEHIND THE GRAM
Get to know social media nail stars as they offer an insight into their lives & share content creation tips.
Salon scenarios: tech tales & expert insights
Pros share lessons learned from impactful experiences at the nail desk & business experts reveal how to deal with challenging clients.
Art with Jark
Scratch Stars Hall Of Fame pro & founder of Jark Nails, JIAK HING, shares a masterclass in gel polish design to elevate your artistic offerings.
READERS GALLERY
Step into the creative realm of SABRE VAN DIJK, a Brighton-based nailist with a passion for playful, striking styles
Nailympia COMPETITIONS NEWS
Immerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, Alex Fox.
Formulas for Success
Beyond Gloss: Mastering Mixed Textures With Light Elegance.
Partners in life & livelihood
Meet the power couples working together to achieve success in the nail industry, as they share the benefits & challenges of combining their personal & professional lives.
Breaking Down Barriers
Moebius syndrome & my role as a nail tech.
TECH FOR TECHS
Is technology taking over job roles? You’ve probably seen the headlines: ‘AI could replace the equivalent of 300 million jobs’ (BBC, 2023) and likely felt the fear...
Through the Keyhole
Take a peek inside salon setups across the UK&I as Scratch unlocks each door.
MUSINGS FROM A Nailympia medallist
Russian born, NYC-based nail pro, MARGARITA YUTSAYTIS, shares insights into her inspiring career journey & artistic prowess.
NAIL Clippings
Freshen up manicures with the sorbet nail trend, which is dominating our social media feeds. It takes inspiration from the icy dessert, blending pastel hues and sheer effects...
Fingernails in Focus
Celebrate summer with LOLA ALAYANDE’s roundup of pedicure nail art inspiration to add an intriguing touch to toenails.
Looking for back issues?
Browse the Archive >

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August 2025
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