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Editor's Letter

T he Scratch Stars Party is still hot on the lips of the Scratch team, as we revelled in a celebration for the nail sector. Over 300 industry guests were welcomed to The Underglobe, London, for the annual event, which acknowledges creativity and excellence in the UK&I nail industry. Eighteen pros, teams and salons were presented with Scratch Stars Awards , and it was heartwarming to be surrounded by a community of professionals that supported one another and rejoiced in their successes.

At times during the event, I’ll admit that I became emotional, as I was overwhelmed with pride for the techs and businesses that work tirelessly to raise the standard of our sector. It is an honour to host these awards each year and learn more about the journeys of pros and brands, and the passion that drives them to perfect their crafts. Turn to page 24 to marvel at photos from the evening and read comments from this year’s Scratch Stars Awards winners.

Ever conscious and eager to champion nail professionals, we welcome a new columnist this month: Anastasia Totty, Season One champion of Scratch’s North America’s Star Nail Artist competition. Learn about her career journey and the meaning behind this month’s cover nails from page 16, and keep turning the pages to indulge in the successes of academy owners, students and Nailympia competitors.

It’s our mission to inspire, inform, educate and engage you, so every issue you’ll not just find handy business tips and news of launches, but content to help you elevate your skillset and inspire your next moves. We enjoy profiling rising talents who push boundaries, seasoned pros who innovate, and salon teams whose collaborative efforts exemplify how vibrant and rewarding this profession can be.

As the summer season comes to a close, we hope this issue fuels your passion, sparks new ideas and encourages you to recognise your own achievements. Don’t forget to celebrate your milestones!

Until next month,

Do you need to renew or update your Scratch subscription? Call +44 (0) 1580 883 844

Do you need to renew or update your Scratch subscription? Call +44 (0) 1580 883 844

COVER CREDITS

Image courtesy of Anastasia Totty, North America’s Star Nail Artist Season One champion.

/nastyushka.totty

@anastasia.totty

COVER CREDITS

Image courtesy of Anastasia Totty,North America’s Star Nail ArtistSeason One champion.

/nastyushka.totty

@anastasia.totty

Follow Scratch :

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@scratchmagazine

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@scratch.magazine

@Scratch-Magazine

FollowScratch:

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This article appears in August 2025

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August 2025
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Editor's Letter
The Scratch Stars Party is still hot on the lips of the Scratch team, as we revelled in a celebration for the nail sector.
Nail NATION
News & views from the nail industry.
STAR Quality
North America’s Star Nail Artist Season One champion, ANASTASIA TOTTY, shares tips & tales from her colourful career.
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services.
THE SCRATCH SCOOP
The Scratch team offers an insight into its antics & unveils events, treatments & news from the nail realm.
A CELEBRATION OF EXCELLENCE
Relive the magic of The Scratch Stars Party 2025, at which talent was recognised & the UK&I nail community was celebrated.
The Social Scene
LILLY DELMAGE unlocks social media secrets & shares expert tips to help boost the online profile of your business.
SERVICE in Style
Explore updates to OPI’s product portfolio, which support the nail needs & desires of all clients.
How to build your business beautifully with
Hey beauty pros! At this point of the year, I wonder: have you had a ‘wobble’? I’m guilty of letting things get on top of me during the summer months because my children are home from school...
NOW TRENDING: 5 summer gel polish styles
Discover this season’s key gel polish nail art trends & recreate with handy guides, expert tips & product recommendations.
EDUCATION for all
Step inside the Bristol academy catering to nail & beauty enthusiasts with learning difficulties as owner, Joanne Sarkozi, spills details of its impact to REBECCA HITCHON.
CONSCIOUSLY KIND, Unapologetically Chic
NailKind reveals the ethos behind its manufacture & branding to showcase that plant-based polishes have a place on every salon shelf.
Extreme Catwalk CULTURE
A ‘new chapter in Sri Lankan fashion’ was created by entrepreneur, Dinupa Jayasooriya, who hosted South Asia’s first Fantasy Nail Fashion Show - ALEX FOX gets the scoop.
BEHIND THE GRAM
Get to know social media nail stars as they offer an insight into their lives & share content creation tips.
Salon scenarios: tech tales & expert insights
Pros share lessons learned from impactful experiences at the nail desk & business experts reveal how to deal with challenging clients.
Art with Jark
Scratch Stars Hall Of Fame pro & founder of Jark Nails, JIAK HING, shares a masterclass in gel polish design to elevate your artistic offerings.
READERS GALLERY
Step into the creative realm of SABRE VAN DIJK, a Brighton-based nailist with a passion for playful, striking styles
Nailympia COMPETITIONS NEWS
Immerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, Alex Fox.
Formulas for Success
Beyond Gloss: Mastering Mixed Textures With Light Elegance.
Partners in life & livelihood
Meet the power couples working together to achieve success in the nail industry, as they share the benefits & challenges of combining their personal & professional lives.
Breaking Down Barriers
Moebius syndrome & my role as a nail tech.
TECH FOR TECHS
Is technology taking over job roles? You’ve probably seen the headlines: ‘AI could replace the equivalent of 300 million jobs’ (BBC, 2023) and likely felt the fear...
Through the Keyhole
Take a peek inside salon setups across the UK&I as Scratch unlocks each door.
MUSINGS FROM A Nailympia medallist
Russian born, NYC-based nail pro, MARGARITA YUTSAYTIS, shares insights into her inspiring career journey & artistic prowess.
NAIL Clippings
Freshen up manicures with the sorbet nail trend, which is dominating our social media feeds. It takes inspiration from the icy dessert, blending pastel hues and sheer effects...
Fingernails in Focus
Celebrate summer with LOLA ALAYANDE’s roundup of pedicure nail art inspiration to add an intriguing touch to toenails.
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