SERVICE in Style

Explore updates to OPI’s product portfolio, which support the nail needs & desires of all clients

Nature Strong Nails & Skin

The Nature Strong Nails & Skin range boasts eight product formulas that have been developed by scientists to hydrate skin and boost wellbeing. Featuring smoothing emollients and at least 87% natural origin formulas, each product includes MoodBloom Scent Technology™ – a bright, elevating fragrance ‘crafted by perfumers and powered by science’. The elegant grey packaging of the Nature Strong Nails & Skin line complements the OPI Star Light Gel Lamp, creating a cohesive aesthetic across the brand’s collection.

Suzi Weiss-Fischmann

“For fans of OPI’s vegan, natural origin Nature Strong line, this launch was highly anticipated,” comments OPI co-founder & brand ambassador, Suzi Weiss-Fischmann. “Nature Strong Nails & Skin features everything needed for smooth, silky, deeply moisturised skin and cuticles – the base canvas for every beautiful manicure and pedicure. The line’s fragrance with MoodBloom Scent Technology™ has been designed to help uplift and induce positivity, enhancing the salon experience.”

OPI has also elevated its Nature Strong Lacquer line with the launch of eight shades, inspired by the colours of the changing seasons. Featuring a vegan, 65% natural origin formula and offering up to seven days’ wear, shade additions are rooted in spring (Cauliflower Power, Blossom Into Awesome), summer (Fresh as a Blue Daisy, Give Me Some Suga Cane), autumn (Sage It for Later, Rooting For Hue), and festivities (Make My Bark on the World, Berry Pickin’ Season).

Suzi adds: “From summer brights to rich winter hues, the eight new Nature Strong shades allow you to match your clients’ manis to mother nature’s seasons.”

THE PRODUCTS

• To The Rescue Overnight Cuticle Balm £7.50 + VAT/RRP £24: a transformative balm-to-oil formula, enriched with oils and butters to soothe and condition cuticles overnight.

• Glow Up Nail & Cuticle Oil from £6.50 + VAT/RRP £12.75: a lightweight, hydrating cuticle oil with Vitamin E to soothe cuticles; available in various sizes with dropper or brush application.

• Good As Gold Cuticle Serum, £8.50 + VAT/RRP £15.50: a gel serum applied by roller ball, featuring gold flakes to quickly penetrate cuticles and skin on-the-go.

• Soothe & Remove Cuticles £13.50 + VAT/RRP £28.50: a liquid gel to soften cuticles.

• Moisture Mission Hand & Foot Cream from £9 + VAT/RRP £21.75: a moisture-rich cream formulated with shea butter to hydrate. Available in 250ml and 100ml sizes.

• Smooth It Out Hand & Foot Scrub £19 + VAT/RRP £36.75: an exfoliating scrub with apricot seed to remove dead skin cells and hydrate skin.

• Soft & Gone Callus Softener £20 + VAT: a liquid spray that helps soften dry, cracked skin.

• Soften Up Pedi Soak £19 + VAT/RRP £36.75: a relaxing soak to cleanse and soften skin.

Also available is the OPI Nature Strong Nails & Skin Dual-sided Foot File with Disposable Grit Strips (80 and 120-grit).

TECH TALK

“The Nature Strong Nails & Skin line delivers aesthetically pleasing packaging for the beauty space, and the infusion of MoodBloom Scent Technology™ enriches salon treatments and homecare.”

Intelli-Gel™

The OPI GelColor gel polish line was revamped in summer 2024 to feature Intelli-Gel™ technology. The formula uses a responsive gel molecule network to self-correct and self-level, offering straightforward application. HEMA-free and vegan, the range is also perfect for nail art, with intense colour and no-streak promises.

“OPI Intelli-Gel™ technology self-corrects with every stroke, eliminating streaking,” shares Sarah Fairneny, OPI’s research & development vice president. “The carefully designed Intelli-Brush makes application effortless.” This brush offers greater control over product pickup and application, preventing excess product from gathering and flooding the nail. Rounded edges replicate the curve of the cuticle area for enhanced precision, and prevent the need for clean-up.

The system includes over 100 shades in an assortment of crémes and effects, which work with the OPI Super Base Base Coat and a choice of three OPI top coats to deliver long-wearing results.

Price: £19.90 + VAT per OPI GelColor Intelli-Gel™ shade.

“With the original GelColor formula, I would require two coats of Alpine Snow to create a French tip, whereas the pigment of the Intelli-Gel™ range means I can achieve great coverage in just one coat.”

OPI products are available in the UK via uk.wella.professionalstore.com

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GELevate™

Designed to enhance efficiency, the professional-only GELevate™ extension system is described as a ‘shortcut’ to slick enhancements. It includes GELevate™ Soft Gel Tips, 4-in-1 Builder Gel and the Lightning Flash Cure Gel Lamp. “The GELevateTM Extension System enables flawless-looking tips in half the service time, thanks to the double-sided, prep-free MicroEtched tips,” comments Suzi Weiss-Fischmann. “Clients will love the lightweight, comfortable fit that feels like a natural nail – but better.”

The Soft Gel Full Coverage Tips

Eliminating the need for E-filing, chemical etching and buffing, the medium-length ProApex™ tips are available in 16 sizes (including five half sizes) and five shapes: almond, coffin, stiletto, round and square. Ultra-thin edges allow for seamless application at the cuticle, removing the need for blending, and the flexible C-curve enhances durability. Price: £36.90 + VAT per box of 640 tips.

4-in-1 Builder

Designed to adhere, overlay, build and fill, this vegan, HEMA-free formula is available in four semi-sheer neutral hues and a clear. OPI’s Intelli-Builder Technology™ allows for the creation of strong and durable overlays, and building of short to medium-length extensions. The Clear 4-in-1 Builder can also be used to adhere tips. Price: £18.99 + VAT (Clear), £21.90 + VAT (all other shades).

Lightning Flash Cure Gel Lamp

Portable, lightweight and cordless, the GELevate™ Lightning Flash Cure Gel Lamp has a touch sensor and 360-degree movement. The battery lasts up to 24 hours and the lamp can be used to flash-cure GELevate™ Soft Gel Tips, nail art and embellishments.

Price: £99.90 + VAT

“GELevate™ is loved by my salon team and clients, as the full coverage tip service feels and looks so natural. The time saved via tip application means we can upsell or add on a Nature Strong Nails & Skin treatment to increase profit per service.”

“GELevate™ has been the solution to many of my clients’ nail woes. The system is versatile and provides structure and strength for short nails and when creating enhancements.”