How to build your business beautifully with

About Zaara King

Beauty business and mindset coach, Zaara King, has over 13 years’ experience in the beauty sector. She has worked on a mobile basis, in a salon and from home, and is founder of The Beauty Build community: a space for pros to access free training, support one another and stay motivated. Zaara also hosts The Beauty Build podcast and is passionate about helping professionals to earn more, work less and establish ambitious and motivated mindsets.

HOW TO BEAT FEELINGS OF OVERWHELM

Hey beauty pros! At this point of the year, I wonder: have you had a ‘wobble’? I’m guilty of letting things get on top of me during the summer months because my children are home from school, the business gets busy and events are rife.

You’ve probably got a lot of appointments to manage and have perhaps booked time off for yourself – hopefully for a holiday.

If you’re running a beauty business on a self-employed basis, you tend to take on multiple job roles and it can be difficult to manage them all.

You should create systems for:

1. Client bookings and management.

2. Each appointment and treatment structure: prior, during and post-service.

3. Marketing methods.

4. Finance tracking.

“Make it your mission to make decisions based on the highest-level version of yourself, and tasks will become easier.”

I also encourage you to set personal and business boundaries, as these will help you maintain a presence, even when things are overwhelming. Don’t get me wrong, youmay still feel overwhelmed from time to time, but having boundaries in place can lessen the pressure.

When people ask how you are, I bet you find yourself saying: ‘I’m good, just super busy’. This may have become your identity, but it’s not fun or glamorous, and only tells the universe you want to be ‘super busy’ – with all the wrong things.

If home life is busy for me, I will adapt my work accordingly, reducing output to a weekly email, minimal posts on social media, a few stories and serving paid clients who respect time boundaries. This ensures my business doesn’t suffer.

It’s important to set good foundations for your life and business, so that when you take time off or other commitments present themselves, your business doesn’t suffer. You need to be as efficient as possible to make your life easier in the long run. Systems are key. Scan the QR to listen to my podcast episode: The power of creating systems for everything in your beauty business.

An online presence attracts clients and is important for your business, so set yourself a routine with rituals and boundaries. This means that you will feel energised and ready to post online, even when life is busy. Consider creating a bank of content that feels ‘easy’ for those times when you need to post something, but only have a few minutes to spare. Make it your mission to make decisions based on the highest-level version of yourself, and tasks will become easier.

If you need a business hub to help, I offer coaching via my Four Figure Focus membership. This helps professionals grow businesses that give them more freedom. Scan to sign up and use code SCRATCH for 50% off your first month’s membership.

Are you putting yourself first? Say no to friends that expect a lot and prioritise your sleep and wellbeing. Your time is precious, so be careful how you spend it. Note when you feel overwhelmed so you can plan better in future.

The Beauty Build podcast is available on Spotify and Apple Podcasts.

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@zaaraking

@zaarakingbeautycoach

#FABFOLLOW

Emily Smith, aka @freshsetlancaster on Instagram , describes herself as a ‘floral and watercolour nail artist’ and her talent is incredible. Her favourite products are Japanese and Korean gels, BIAB™ and hard gel, and she creates very engaging tutorials and reels. Turn to page 58 to read more about her!

#FABFOLLOW

Emily Smith, aka @freshsetlancaster onInstagram, describes herself as a ‘floral and watercolour nail artist’ and her talent is incredible. Her favourite products are Japanese and Korean gels, BIAB™ and hard gel, and she creates very engaging tutorials and reels. Turn to page 58 to read more about her!