Could you be the first Andreia Professional UK nail ambassador?

COPIED

3 mins

Industry opportunity

Could you be the first Andreia Professional UK nail ambassador?

Showcase your seasonal styling skills for the chance to win a huge prize from Andreia Professional. HELENA BIGGS gets the scoop

KEY DATES Entry opens: 5 September Entry closes: 5 November Judging period: 6-20 November Winner announcement: 27 November Collaboration begins: 1 January 2027

An exciting opportunity awaits: one that could earn you £10,000 worth of nail products, industry recognition and a prestigious role with a popular brand. The task? To showcase your technical and artistic skills by creating an autumnal nail style, using Andreia Professional nail products.

“Our ambassador should combine strong technical skills with creativity, professionalism and a genuine passion for the nail industry,” Susana continues. “We are looking for someone who creates high-quality work, communicates confidently and authentically, and shares Andreia Professional’s commitment to innovation, education and empowering beauty professionals.”

Professional UK nail ambassador, and be given the opportunity to create the official nail art looks and assets for a limited edition Andreia Professional collection. The winner will also receive an Andreia Professional product allowance of up to £10,000 for the year; early access to information about new collections and launches; invitations to Andreia Professional events and regular training – plus promotion across social media.

“At Andreia Professional, we are committed to supporting nail techs and recognising talent, creativity and dedication within the industry,” shares Susana Palhares, creative & marketing director for the Portuguese nail, hair and make-up brand. “Through this ambassador search, we want to discover an inspiring professional who can represent our brand in the UK, share their expertise and build a genuine connection with the wider nail community.”

One winner will be selected for a 12-month collaboration with Andreia Professional UK, commencing 1 January 2027. They will be named Andreia

In addition to the winner, five entrants will be chosen to receive five Andreia Professional products per month for one year, and become the first members of the Andreia Nail Friends community.

“For the nail art task required to enter, I recommend focusing on excellent technique, originality and a polished final result,” Susana adds. “The work should reflect the professional’s individual style, while demonstrating the performance and versatility of Andreia Professional products. For social media content, good lighting, sharp and well-composed images, and a clean background can make a significant difference. We also encourage entrants to show their personalities, explain the inspiration behind their creations, and clearly identify the products and shades used. Authenticity and attention to detail are essential.

“This search is not only about selecting an ambassador; it is an opportunity to celebrate the industry, create professional connections and give a talented nail artist a platform to grow alongside Andreia Professional throughout 2027.”

HOW TO ENTER

1. Create an original nail look inspired by the competition theme, using Andreia Professional colours and products. 2. Publish a photograph, carousel or video of the finished work on Instagram. 3. In the post caption, list the Andreia Professional products and shades used, and include the hashtag #AndreiaUKNailAmbassadorSearch. Be sure to tag @andreia professional.uk and @scratchmagazine. 4. Publish the post by 5 November and keep it visible until the winner announcement on 27 November.

THE THEME:

Autumn/winter: your signature season The look must be created entirely using Andreia Professional colours and products that suit the season. Showcase your personal style, preferred techniques and artistic identity.

JUDGING

An entrant’s follower count, and the number of likes, comments and interactions received on their post, will not influence the selection of the winner. Entries will be assessed on three areas: 1. Technical quality & execution: nail preparation; product application; nail shape and structure; cuticle care; precision; quality of the finish. 2. Creativity & interpretation of the theme: originality of the concept; creative use of Andreia Professional colours and products; suitability to the autumn/winter theme; visual impact; personal style; artistic coherence. 3. Visual presentation: image or video quality; lighting; composition; focus and sharpness; accurate representation of the colours; overall presentation of the work; suitability of the content for Andreia Professional’s communication.

The judges: