Scratch Magazine - July 2026

In this edition


Eds LetterI t’s a time of celebration here at Scratch
Nail NATIONnews & views
A champion of creativityGet to know Jessica Vero: the Canadian tech whose creativity & artistic vision captivated North America’s Star Nail Artist judges & earned her the coveted title of Season 2 champion
THE SCRATCH scoopThe Scratch team offers an insight into its antics & unveils events, treatments & news from the nail realm
THE HOT ListScratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
NAILS without bordersALEX FOX shares an inside look into a trip to Shanghai, where competing, couture & culture combined in a three-day celebration of nail artistry
Street SmartAre you thinking of opening a high street salon? JESS WATTS explores what you need to know before taking your business to town
50 years of sparkleAs Studex marks its golden anniversary, ALEX FOX explores the brand’s five decades at the forefront of piercing services
FOOT notesAward-winning pedicurist & advanced footcare practitioner, DENISE SPRAGG , shares insights to elevate your treatments
The science behind the GEL POLISH SYSTEMFrom ingredient information to longevity advice, Scratch compiles gel polish insights from experts & product points to note
Styling with THE STARSLet your skills sparkle with technical & artistic step-by-steps from Scratch Stars Awards champions
The Social Scene scratchZOYA MAC shares social media advice & pointers to raise your business profile & elevate your content
A LEADING LINEUPGet to know the industry experts that have decided the fates of this year’s finalists in the 10 business & specialist categories
BEHIND THE GRAMGet to know social media nail stars as they offer an insight into their lives & share content creation tips
Nailympia NEWSImmerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director,
Rich REWARDSDiscover smarter ways to run a beauty business with RICHARD MCCABE , lifestyle salon coach
READY, SET, sculpt!JESS WATTS spends a day learning about L&P acrylic application from Kym Moody, member of the Scratch Stars Ultimate Nail Team : Hazel Dixon Nail Artist Academy
Polished protocolsREBECCA HITCHON quizzes esteemed educators on how to promote safety & hygiene throughout nail services
Maltseva MasterclassEsteemed nail artist, ELENA MALTSEVA , shares how to create the mixed media elements of her Nailympia 2026 campaign design
CAT’S clawsScratch Stars Hall Of Fame pro, CATRIONA LEITH , serves up industry insights & advice for nail sector success
Day-to-day: dealt withDiscover how Timely is helping pros across the globe run their businesses with control & confidence
BRAND WATCHGet to know the names behind companies & brands that are attracting attention across the nail sector
Down Breaking BarriersNail techs share how they navigate challenges to flourish in their careers
STAR QualityNorth America’s Star Nail Artist Season 1 champion, ANASTASIA TOTTY , shares tips & tales from her colourful career
NAIL ClippingsJESS WATTS uncovers the hottest nail topics &
Fingernails in FocusBring the beautiful game to nails with World Cup-inspired styles from global pros & Scratch Stars Awards 2026 finalists
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