Day-to-day: dealt with

COPIED

3 mins

COMPANYSPOTLIGHT

Day-to-day: dealt with

Discover how Timely is helping pros across the globe run their businesses with control & confidence

REBECCA HITCHON REPORTS

Powered by a team largely from the hair, beauty and wellness sectors, Timely understands that running a business means wearing many hats. “In addition to being a service provider, you may be an accountant, marketer, receptionist, stock manager and team leader, often all in the same day,” says a spokesperson for the software company. “Timely wears some of those hats for you, taking care of the repetitive admin that eats into your time.”

The company launched in 2011 with a clear goal: ‘to take the stress out of bookings and business admin for appointment-based businesses’. Still driven by that aim, the Timely team has grown the brand from a booking platform into an all-in-one system for hair and beauty professionals. It supports more than 30,000 businesses globally – over 7,000 of which are in the UK.

In an increasingly saturated beauty industry, with more business than ever and a rising number of tools to support, Timely stands out as a name to note. So, what makes it unique? “The majority of our team members have worked in the hair and beauty sector, so truly understand our customers and their experiences,” the spokesperson shares. “It makes us passionate about the industry and determined to play a part to support its success, by helping pros to run their businesses with ease, control and confidence.”

The Timely UK team.

Key features

Timely prides itself on its platform’s professional and clean look, which is user-friendly for both customers and business owners. Clients can feel confident booking services digitally, as well as using the software to pay online and in-person. Meanwhile, hair and beauty pros can protect their time and income with automated appointment reminders, deposits and cancellation fees, helping to cut no-shows by 35%.

Timely takes away the stress of client retention via rebooking reminders, promotional codes, VIP programmes and targeted ‘‘

We want to make salon software feel even simpler, more useful and beautiful.

SMS campaigns. Plus, with simple and accessible storage of client details and photos, professionals can feel prepared going into every service. These features are brought together with in-depth business reporting and support, step-by-step guides and resources from the Timely team.

Time for growth

With Timely handling the day-to-day aspects of running a beauty business, pros are able to focus on their passion and growth – and be assured that Timely is growing with them. “Rather than forcing every user into the same setup, Timely can be tailored to each business’ services, team, booking T&Cs and client experience,” the spokesperson continues. Three plans are available: Build, Elevate and Innovate – starting at £22 per month with no hidden fees, allowing Timely to meet hair and beauty businesses where they’re at, then scale with them.

Jessica White

This is the path that Timely ambassador, Scratch Stars Social Media Star of the Year 2025 & finalist for 2026, Jessica White, took. Describing the software as her ‘organised best friend’, she notes that it was ‘the backbone of my business when I was working solo, and is just as powerful, now I have developed a multi-artist salon’.

With a strong industry presence, and involvement through its support of events like the Scratch Stars Awards and Scratch Social, Timely has made big moves over the last 15 years – and it hopes to make even more. “We want to make salon software feel even simpler, more useful and beautiful, so we can keep helping pros reduce their admin, protect their incomes and give clients a brilliant experience from their first booking to final payment,” the spokesperson reveals. “As the industry evolves, we’ll keep listening to our customers and building tools that help them.”

www.gettimely.com