Scratch Magazine - November 2024

In this edition


EDITOR'S LETTERThe nail industry has long been celebrated for its ability to empower individuals through self-expression.
Nail NATIONNews & views
Bright SparkShe’s a model, nail artist & educator – & now the talents of Egle Jaruseviciute are shining on the cover of Scratch. HELENA BIGGS shares the Lithuanian pro’s career story…
THE scratch scoopThe Scratch team offers an insight into its antics & unveils events, treatments & product news from the nail realm
THE HOT ListScratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
Runway ready NAILSTravel around the world’s style capitals with Scratch & explore the spring/summer 2025 nail looks that dominated Fashion Week runways.
Stylishly SPOOKYThe first challenge in Scratch’s contest for the North American nail sector has commenced. Check out the brief & explore the entries from pros seeking to scoop a grand prize…
The seasonal SELLHo-ho-harness the power of retailing this festive season, with REBECCA HITCHON’S roundup of seasonal stock options & expert selling strategies
Wicked-ly WonderfulImmerse in a world of bewitching colour & nail art possibilities, as REBECCA HITCHON explores OPI’s collaboration with Wicked, the movie
ENHANCE WITH excellenceAre you keen to elevate your knowledge & expand your skillset? HELENA BIGGS explores the nail education options at the Halo Centre of Excellence
BEHIND THE GRAMGet to know social media nail stars as they offer an insight into their lives & share content creation tips
I’m with the BrandSix nail pros share how they’ve waved goodbye to dust & fumes by teaming up with Vodex – & why you should follow suit
READERS GALLERYNail artist & entrepreneur, ABBI ROGERS, unveils her colourful career journey & favourite creations
Formulas for SuccessJimmyGel: the versatile gel that keeps on giving
SCRATCH PADSA serene sanctuary
NOTES FROM NergishBeauty business expert & CEO of PHAB Service Stars, NERGISH WADIA-AUSTIN, shares how to boost profit & loyalty via incentives
Nailympia COMPETITIONS NEWSImmerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, ALEX FOX
Through the KeyholeTake a peek inside salon setups across the UK&I as Scratch unlocks each door
Love & Sparkles with Katy P nail artistThe World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
Trans tech talkScratch marks Transgender Awareness Week by shining a spotlight on trans techs, their industry experiences & nail work
FORD’S ThoughtsReturn on investment (ROI): what it means & how to calculate it
Mobile nail masterREBECCA HITCHON receives a visit from Stella Angelova, Scratch Stars Mobile Nailist of the Year 2024, who shares her journey to success
Power & Polish with O.P.IElevate your business & embrace new techniques with advice from the award-winning OPI UK&I education team
BREAKING THE STIGMA: why male manicures are boomingImage courtesy of En Vogue Nails, with nails
NAIL ClippingsLILLY DELMAGE uncovers the hottest nail topics &
Fingernails in Focus‘Tis the season for winter woollies – so take inspiration from cosy, cable knit designs to create snuggly seasonal manicures
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