Scratch Magazine - October 2024

In this edition


EDITOR'S LETTERAutumn is a particularly busy time for the beauty industry, as not only do seasonal products launch and businesses ready themselves for Christmas, but events such as trade shows and workshops...
Nail NATIONNews & Views
Keeping in checkGet to know the Gelish pro behind this month’s patterned cover nails & discover how to recreate the look
THE SCRATCH scoopThe Scratch team offers an insight into its antics & unveils events, treatments & product news from the nail realm
THE HOT ListScratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
TPO: What you need to knowA chemical often found in gel-based nail products is to be banned in the EU & UK. HELENA BIGGS explores why & what this means for your existing products
Fashion & Nails in motionImage courtesy of the V&A Museum. Join LILLY
Bewitching & Boo-tifulShow nail clients your wickedly wonderful creative skills this Halloween & get them in the spirit of the season with topical salon accessories
How-to:TikTokDo you find TikTok to be a minefield? LILLY DELMAGE investigates how you can use the platform to grow your clientele, showcase your work & keep up with trends
Beauty in a NEW LIGHTImprove your focus & aid precise nail styling with Slimline 4™ from The Daylight Company: a sleek, stylish & effective lamp for your nail space
Through the KeyholeTake a peek inside salon setups across the UK&I as Scratch unlocks each door
L&P LevelsExplore the transformative properties of the L&P acrylic system with LILLY DELMAGE, who gathers tops tips to aid your creations: from salon-friendly to fantasy
READERS GALLERYHalo VIP, HOLLY RODGERS, shares her most-loved nail creations & unveils her industry ambitions
Home business BOUNDARIESAre you a home salon owner struggling to achieve a work-life balance? REBECCA HITCHON chats to pros about their experiences & shares advice
Formulas for SuccessBoost your business profits with ELAINE WATSON’S top tips for optimising nail treatments
AI NAIL ARTReap financial rewards from your nail concepts with Umia, a company that uses artificial intelligence to deliver designs to clients’ fingertips
Love & Sparkles with Katy P nail artistThe World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
Into the extremeContinue an exploration into the exciting world of extreme nail styling with award-winning nail artists
TECH FOR TECHSArtificial intelligence & social media
A helping hand with HENNAA Scandinavian beauty pro shares how the addition of Pavan Henna to her salon’s service menu has enriched the business & its staff
Power & Polish with O.P.IA GUIDE TO RETAILING IN PREPARATION FOR THE FESTIVE SEASON
Nailympia NewsCOMPETITION
FORD’S ThoughtsThe importance of a business plan & how to create one
Menopause mattersREBECCA HITCHON marks World Menopause Month by sourcing insight on the life stage & tips to accommodate it in the nail space
Diamonds at your fingertipsFrom fine jewellery to fingernail embellishments: explore why celebrity-loved brand, Jessie V E, is choosing to add sparkle to the nail sector
NOTES FROM NergishExplore strategies to successfully manage & motivate a nail team with business expert & CEO of PHAB Service Stars, NERGISH WADIA-AUSTIN
Creativity across continentsFrom Croatia to Canada: nail artist, judge & industry expert, Zrinka Vuksan, shares her inspiring career story
NAIL ClippingsLILLY DELMAGE uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
Fingernails in FocusSay ‘cheers!’ to nail styling success with BELLA FELDMAN’S roundup of cocktail-inspired designs
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