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Scratch Magazine - October 2024
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In this edition
EDITOR'S LETTER
Autumn is a particularly busy time for the beauty industry, as not only do seasonal products launch and businesses ready themselves for Christmas, but events such as trade shows and workshops...
Nail NATION
News & Views
Keeping in check
Get to know the Gelish pro behind this month’s patterned cover nails & discover how to recreate the look
THE SCRATCH scoop
The Scratch team offers an insight into its antics & unveils events, treatments & product news from the nail realm
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
TPO: What you need to know
A chemical often found in gel-based nail products is to be banned in the EU & UK. HELENA BIGGS explores why & what this means for your existing products
Fashion & Nails in motion
Image courtesy of the V&A Museum. Join LILLY
Bewitching & Boo-tiful
Show nail clients your wickedly wonderful creative skills this Halloween & get them in the spirit of the season with topical salon accessories
How-to:TikTok
Do you find TikTok to be a minefield? LILLY DELMAGE investigates how you can use the platform to grow your clientele, showcase your work & keep up with trends
Beauty in a NEW LIGHT
Improve your focus & aid precise nail styling with Slimline 4™ from The Daylight Company: a sleek, stylish & effective lamp for your nail space
Through the Keyhole
Take a peek inside salon setups across the UK&I as Scratch unlocks each door
L&P Levels
Explore the transformative properties of the L&P acrylic system with LILLY DELMAGE, who gathers tops tips to aid your creations: from salon-friendly to fantasy
READERS GALLERY
Halo VIP, HOLLY RODGERS, shares her most-loved nail creations & unveils her industry ambitions
Home business BOUNDARIES
Are you a home salon owner struggling to achieve a work-life balance? REBECCA HITCHON chats to pros about their experiences & shares advice
Formulas for Success
Boost your business profits with ELAINE WATSON’S top tips for optimising nail treatments
AI NAIL ART
Reap financial rewards from your nail concepts with Umia, a company that uses artificial intelligence to deliver designs to clients’ fingertips
Love & Sparkles with Katy P nail artist
The World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
Into the extreme
Continue an exploration into the exciting world of extreme nail styling with award-winning nail artists
TECH FOR TECHS
Artificial intelligence & social media
A helping hand with HENNA
A Scandinavian beauty pro shares how the addition of Pavan Henna to her salon’s service menu has enriched the business & its staff
Power & Polish with O.P.I
A GUIDE TO RETAILING IN PREPARATION FOR THE FESTIVE SEASON
Nailympia News
COMPETITION
FORD’S Thoughts
The importance of a business plan & how to create one
Menopause matters
REBECCA HITCHON marks World Menopause Month by sourcing insight on the life stage & tips to accommodate it in the nail space
Diamonds at your fingertips
From fine jewellery to fingernail embellishments: explore why celebrity-loved brand, Jessie V E, is choosing to add sparkle to the nail sector
NOTES FROM Nergish
Explore strategies to successfully manage & motivate a nail team with business expert & CEO of PHAB Service Stars, NERGISH WADIA-AUSTIN
Creativity across continents
From Croatia to Canada: nail artist, judge & industry expert, Zrinka Vuksan, shares her inspiring career story
NAIL Clippings
LILLY DELMAGE uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
Fingernails in Focus
Say ‘cheers!’ to nail styling success with BELLA FELDMAN’S roundup of cocktail-inspired designs
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