Formulas for Success

Boost your business profits with ELAINE WATSON’S top tips for optimising nail treatments

BEYOND THE BOTTOM LINE: balancing quality & cost per service with Light Elegance

As a nail professional, you know that offering top-notch services is essential for building a thriving business. But how do you balance quality with affordability? Many techs mistakenly believe that cutting costs means using cheaper products. While this might seem like a quick fix, it can have long-term consequences. Cheaper products can often be inferior in quality, potentially driving away clients. By using reputable brands like Light Elegance and focusing on nail techniques, you can achieve significant savings while maintaining high standards.

The secret to saving: time & product efficiency

One of the most effective ways to lower your cost per service is to optimise your time and product use. Light Elegance’s formulas, such as self-levelling gels, make application a breeze, reducing the need to build nail enhancements with excessive product. Filing time is also minimised. By using products as intended and avoiding waste, you can significantly cut costs and time without sacrificing results.

Calculating cost per service

To determine your cost per service, you must factor in the price of all products used, including base and top coats, colour gels, disposables and additional enhancements. Invest in a scale and log the weights of your products before and after each service, for accurate figures of use. Also, remember to consider the time spent on each treatment and your desired profit margin.

Light Elegance has made it easier than ever to calculate cost per service. Our USA pros can find detailed calculations for the brand’s various product lines via its website, while global users can ask their Light Elegance distributor. This information will empower you to make informed pricing decisions and ensure your business remains profitable.

Why choose Light Elegance?

At Light Elegance, we’re committed to providing high-quality, innovative products that prioritise performance and safety. Our products are formulated without HEMA, HEA and IBOA, reducing the risk of allergic reactions. By choosing Light Elegance, you’re not only investing in superior products, but prioritising the heath and wellbeing of your clients.

“By optimising your techniques, using high-quality products and accurately calculating your cost per service, you can create a sustainable and profitable nail business.”

By optimising your techniques, using high-quality products and accurately calculating your cost per service, you can create a sustainable and profitable nail business. With Light Elegance, you can achieve exceptional results and a healthy bottom line.

Until next time, keep learning and stay fabulous!

Elaine Watson

Global education director, Light Elegance

For more information on Light Elegance, visit www.lightelegance.com / www.lightelegance.co.uk

/lightelegancenailsuk

@lightelegance.uk

@LightEleganceHQ & @LightEleganceUK