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THE SCRATCH scoop

The Scratch team offers an insight into its antics & unveils events, treatments & product news from the nail realm

Helena Biggs – Editorial & partnerships director
Rebecca Hitchon – Senior news & features writer
Jess Wilkie – Art editor
Lilly Delmage – News & features writer

In the MAIL...

Check out the nail & beauty goodies in Scratch’s postbag this month…

Adelina Walker, gel nail artist & owner of Hello Beautiful Nail Bar in Stoke-on-Trent, has extended her creativity to the manufacture of mini nail desk signs. Designed to ‘save your voice and put a smile on clients’ faces’, the signs are available in a variety of colours, with slogans including ‘Use Cuticle Oil’ and ‘Relax Your Hand’. The biodegradable products can also be personalised, and Adelina sent the Scratch team a sign in a pretty pink hue. Purchase yours by contacting the pro on Instagram: @hellobeautifulnailbar

Two tubes of Gloves In A Bottle, a shielding lotion that acts ‘like an invisible pair of gloves’, were posted to Scratch HQ. The formula creates a protective, hydrating shield on the skin, locking in natural oils to prevent moisture loss and sore, dry skin. The original, and new fragrance-free botanical version, are available via www.glovesinabottle.co.uk and www.katiebarnesacademy.com

Meeting points

Helena and Scratch co-founder, Scott Derbyshire, met with the Bexy Glow team in Manchester to learn about the projects the brand is taking part in early next year. The duo enjoyed chats over lunch with founders, Paige Chohan and Becky Willett, and agency director, Ruth Wertylo. Later that week, Helena caught up with Deena Smith and Katie Drane of Pure Nails, who unveiled upcoming product launches from the brand that will excite nail pros.

Fashion Week calling

As London Fashion Week marked its 40th anniversary, Rebecca headed to Chelsea for the Leblon London SS25 showcase, where nail looks were created by team Glitterbels. Led by brand co-founder, Annabel Maginnis, the team (Charli Jepson, Jennie Nippard, Adonia West and Danielle Brindley) applied almond-shaped ombré press-ons to models’ nails. The looks were created using Glitterbels Hema Free Gel Polish hues: pink-nude You’re The One blended into pastel green, Kiwi-Kini.

A backstage grant

Lilly ventured to the Huishan Zhang SS25 London Fashion Week show, invited by lead nail artist, Janel Grant. Neutral manicures were created for 29 models using Tellé Moi shades, See You Latté and Sugar Glaze, with Matte Top Coat. Janel was supported by first assistants, Goda Stankeviciute and Marilia Isallari Antzela, and nail pros: Annie Kilalea, Sophia Glenn, Saskia Tidy and Keshia Marie Lewis.

Strength in style

The Protein Formula For Nails brand teamed up with Barrecore Mayfair to host a fitness class in Oxford Circus, London. Lilly grabbed her gym gear to take part in the event, which aimed to ensure attendees were ‘as strong as their nails’. The Protein Formula products combine Biotin, AHAs and Hexanal to restructure and harden damaged nails, and Lilly put her strength to the test during the hour-long session.

What we’re wearing...

Helena has embraced autumn’s blue nail trend with a bold gel polish overlay over almond-shaped enhancements, courtesy of Rebecca Ellis (@beautyby__beck), Dartford, Kent.

Jess visited her regular nail tech, Hazel Martin of Nail Creations by Hazel, Crawley, for a gel polish refresh. She chose purple hue, April, from The GelBottle Inc.

A moment for hygiene

Helena and Rebecca travelled to Letchworth Garden City, where safety compliance company, Hygenisys, hosted a beauty workshop. During the four-hour event, nail industry expert, Marian Newman BEM, spoke about best hygiene and safety practices for nail salons, and Scratch columnist, Kim Ford, shared how to identify a good training course. The Salon Safety Hygiene Rating Scheme was also detailed by Sandra Moore, technical director at Hygenisys.

This article appears in October 2024

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This article appears in...
October 2024
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EDITOR'S LETTER
Autumn is a particularly busy time for the beauty industry, as not only do seasonal products launch and businesses ready themselves for Christmas, but events such as trade shows and workshops...
Nail NATION
News & Views
Keeping in check
Get to know the Gelish pro behind this month’s patterned cover nails & discover how to recreate the look
THE SCRATCH scoop
The Scratch team offers an insight into its antics & unveils events, treatments & product news from the nail realm
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
TPO: What you need to know
A chemical often found in gel-based nail products is to be banned in the EU & UK. HELENA BIGGS explores why & what this means for your existing products
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Show nail clients your wickedly wonderful creative skills this Halloween & get them in the spirit of the season with topical salon accessories
How-to:TikTok
Do you find TikTok to be a minefield? LILLY DELMAGE investigates how you can use the platform to grow your clientele, showcase your work & keep up with trends
Beauty in a NEW LIGHT
Improve your focus & aid precise nail styling with Slimline 4™ from The Daylight Company: a sleek, stylish & effective lamp for your nail space
Through the Keyhole
Take a peek inside salon setups across the UK&I as Scratch unlocks each door
L&P Levels
Explore the transformative properties of the L&P acrylic system with LILLY DELMAGE, who gathers tops tips to aid your creations: from salon-friendly to fantasy
READERS GALLERY
Halo VIP, HOLLY RODGERS, shares her most-loved nail creations & unveils her industry ambitions
Home business BOUNDARIES
Are you a home salon owner struggling to achieve a work-life balance? REBECCA HITCHON chats to pros about their experiences & shares advice
Formulas for Success
Boost your business profits with ELAINE WATSON’S top tips for optimising nail treatments
AI NAIL ART
Reap financial rewards from your nail concepts with Umia, a company that uses artificial intelligence to deliver designs to clients’ fingertips
Love & Sparkles with Katy P nail artist
The World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
Into the extreme
Continue an exploration into the exciting world of extreme nail styling with award-winning nail artists
TECH FOR TECHS
Artificial intelligence & social media
A helping hand with HENNA
A Scandinavian beauty pro shares how the addition of Pavan Henna to her salon’s service menu has enriched the business & its staff
Power & Polish with O.P.I
A GUIDE TO RETAILING IN PREPARATION FOR THE FESTIVE SEASON
Nailympia News
COMPETITION
FORD’S Thoughts
The importance of a business plan & how to create one
Menopause matters
REBECCA HITCHON marks World Menopause Month by sourcing insight on the life stage & tips to accommodate it in the nail space
Diamonds at your fingertips
From fine jewellery to fingernail embellishments: explore why celebrity-loved brand, Jessie V E, is choosing to add sparkle to the nail sector
NOTES FROM Nergish
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Creativity across continents
From Croatia to Canada: nail artist, judge & industry expert, Zrinka Vuksan, shares her inspiring career story
NAIL Clippings
LILLY DELMAGE uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
Fingernails in Focus
Say ‘cheers!’ to nail styling success with BELLA FELDMAN’S roundup of cocktail-inspired designs
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October 2024
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