THE scratch scoop

The Scratch team offers an insight into its antics & unveils events, treatments & product news from the nail realm

Helena Biggs – Editorial & partnerships director

Jess Wilkie – Art editor

Rebecca Hitchon – Deputy editor

Lilly Delmage – News & features writer

REPLAY

Rewatch some of last month’s live interviews!

About the Sparkle Squad: Katy P’s nail art membership programme Scratch columnist & The World’s Star Nail Artist 2023, Katy P, shares the details of her tiered nail art membership programme, Sparkle Squad, which supports nailists of all skill levels who seek to elevate their techniques.

Menopause talk: nail tech experiences, insight & advice Erin Searle, nail pro & product and social development manager at Katie Barnes Tool Range & Education, spoke alongside Dr Berrin Tezcan, CEO of Grosvenor Gardens Healthcare, about menopause – from symptoms and stages, to accommodating menopausal clients in the nail space.

Tech talks

Scratch’s publisher, Scott, and Helena, met the Umia Beauty team: TX, Modi and Christina (not pictured) for lunch in London. They discussed how the Umia automation studio can offer endless options for nail design and colour customisation, and how nail artists across the globe can benefit from uploading their creations for others to choose. The team also revealed their plans for the brand in the UK and worldwide, and shared photos of fans of the device queuing to try it in various locations.

What we’re wearing...

An emerald green gel polish hue caught Helena’s eye at her most recent manicure appointment, and it was paired with a marble feature nail and touch of gold leaf, courtesy of Rebecca Ellis of @beautyby__beck, Dartford, Kent.

Jess chose the elegant Indigo shade from The GelBottle Inc for a seasonal nail finish, applied by Hazel Martin of Nail Creations by Hazel in Crawley, West Sussex.

A beauty-full show

The Scratch team exhibited at trade event, Salon Beauty, held at ExCel, London, last month. Jess manned the stand, offering visitors an exciting subscription deal, while Rebecca and Lilly chatted to nail industry icons, former Scratch columnists, readers and brand founders, documenting their antics on social media. Featured professionals were also papped: Kirsty Meakin posed with her Scratch cover image, while Umia co-founder, Modi Liu, was pictured with an article about the brand that featured in the October edition.

Jake Daniel & David Daniel of Nail Alliance with the October issue of Scratch, with cover by the Gelish team (the company’s flagship brand).

Rebecca with Scratch Stars Mobile Nailist of the Year 2024, Stella Angelova, who features in this issue on page 78.

A 20-year celebration

Lisa Ebbens, Alex Fox, Stefanie Lo Re of Nailympia Germany and Helena.

Nailympia Competitions, sister brand of Scratch, celebrated the 20th anniversary of its London iteration at Salon Beauty. Helena joined Alex Fox, Scratch’s co-founder & the competition’s global director, and Lisa Ebbens, competition administrator, to set up the event, ready for competitors 13 & 14 October. Nailympia London 2024 welcomed 165 pros from 32 countries, and Helena totalled the judges’ scores and collated the results in her role as Nailympia scoring manager.