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EDITOR'S LETTER
Spring is in full swing, and this month presents fresh energy, bold colours and renewed creativity. What better way to celebrate than with the announcement of this year’s Scratch Stars Awards finalists?
The event, now in its 13th year, is the heartbeat of the UK and Ireland’s nail industry, and spotlights the incredible professionals and businesses that make it so vibrant. Designed to acknowledge passion, skill and customer care, this year’s finalists – who can be viewed from page 52 – are raising the standard of our sector and elevating its profile. The Scratch team was delighted to receive so many entries into the awards, which is a testament to your dedication to the craft. We thank you for taking the time to share your stories, goals and nail styles. I hope to see many of you at The Scratch Stars Party in London on 6 July, when we announce the winners in each category and celebrate our beautiful sector. Snap up your tickets via www.scratchmagazine.co.uk/scratchstars.
Elsewhere in competition news, this issue features innovative creations by the top 10 pros in the first North America’s Star Nail Artist contest. The champion will be announced at the Scratch Social: an exciting event at Premiere Orlando next month. We also detail the winners of the fourth Nailympia Germany and share advice for practical nail tests.
Beyond the competition buzz, explore ways to elevate footcare services from page 32, and how to find and capitalise on your niche from page 44. What’s more, we’ve packed this issue with business-boosting strategies and expert advice to keep your clients – and your creativity – thriving.
Let’s keep lifting each other up, celebrating big and small wins, and pushing the boundaries of what’s possible in the nail realm. I look forward to celebrating our industry with you at a Scratch event in the coming months. Visit our website for ticket details!
Until next month,
Helena Biggs Editorial & partnerships director +44(0)1959 547 000 helena.biggs@scratchmagazine.co.uk
Do you need to renew or update your Scratch subscription? Call +44 (0) 1580 883 844
COVER CREDITS
Images courtesy of Bluestreak Crystals, featuring Serinity Crystals in Crystal AB and Golden Shadow, available via www.bluestreakcrystals.com Nail stylist: Leah Candiliere
@noodle_yess