Scratch
The Scratch team has been particularly elated since The Scratch Stars Party at the start of July, where the UK and Ireland nail industry came together to celebrate passion, talent and community – and the winners of the Scratch Stars Awards 2026 were announced. It’s an especially rewarding part of our roles to recognise the nail professionals, educators and salons raising sector standards, and providing high-quality services to clients and students. All finalists should be incredibly proud of their achievements. You can read
all about The Scratch Stars Party and see photos from the event
from page 34.
This month’s Scratch cover spotlights a power couple who are celebrating a remarkable milestone. Samuel and Samantha Sweet, founder of Leeds distribution company, Sweet Squared, are commemorating 20 years providing products and education to nail, beauty and hair pros across the UK and Ireland. With the motto: Love & Respect, and an unwavering commitment to the professional, it is a joy to share their industry journey in this issue.
This edition also welcomes North America’s Star Nail Artist – Season 2 champion, Jessica Vero, as a columnist. We are excited to share the Canadian nail stylist, educator and mentor’s insights and advice over the next year. Read her first Scratch column from page 30, as she joins our roster of contributors helping to elevate your skills. From Scratch Stars Shooting Star Award winner 2026 and social media specialist, Zoya Mac, to footcare expert, Denise Spragg, each columnist is dedicated to ensuring you reap all the rewards that the nail industry has to offer.
Whatever this month has in store for you, I hope it leaves you feeling inspired, energised and excited!
Rebecca Hitchon Editor
rebecca.hitchon@scratchmagazine.co.uk @becca.scratchmagazine
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COVER CREDITS
Photographer: Hannah Lunn
@hannahlunnphotography www.hannahlunn.co.uk
Read our interview with Sweet Squared co-founders, Samantha and Samuel Sweet, from page 16.