Scratch Magazine - August 2024

In this edition


SCRATCHI write this month’s editorial having returned from The Scratch Stars Party, at which the UK&I nail industry was celebrated, and talent was recognised, via the Scratch Stars Awards.
Nail NATIONnews & views
Next-Gen nailsOPI has revamped its GelColor system: offering a supercharged pigment & self-correcting formula that’s ideal for slick overlays & precise nail artistry. LILLY DELMAGE gets the scoop
THE HOT ListScratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
THE SCRATCH scoopThe Scratch team offers an insight into its antics & unveils events & treatment news across the nail & beauty realms
WINNERS ANNOUNCED!Discover the nail professionals, educators, salons & teams who showcased their skills & reaped success in the 12th annual Scratch Stars Awards
The Build-UpEnhance your knowledge of brush-on builder gel with insight from pros & product picks
Booking made easy for allExplore ways to accommodate a diverse client base via your booking process, with advice from FIONA FOX, owner of Ulu Beauty: a home salon recognised in the Scratch Stars Awards 2024
Love & Sparkles with Katy P nail artistThe World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
A dazzling decadeThe founder of luxury London beauty hotspot, Nails & Brows Mayfair, shares the salon’s success story as it marks 10 years in business
Into the extremeThree nail artisans from across the globe share their extreme, fantasy & 3D nail creations with ALEX FOX & explore the place of these styles in the industry
FORD’S ThoughtsGlobal business & beauty education expert, KIM FORD, shares news, views & observations from the international nail circuit
Tech for TechsTime-saving technology tips
READERS GALLERYSunderland-based nail stylist, RUTH LISLE-SANGSTER of Coffin Nail & Beauty, opens up about her training, preferred techniques & career ambitions
Through the KeyholeTake a peek inside salon setups across the UK&I as Scratch unlocks each door
On the road with NAILKINDNail pro, Metta Francis, tells REBECCA HITCHON how the NailKind brand has enhanced her award-winning mobile business
Lady of lacquerArtist, CAROLINE ZURMELY, tells Scratch why nail polish is her medium of choice for creating captivating contemporary paintings
Power & Polish with O.P.IElevate your business & embrace new techniques with advice from the award-winning OPI UK&I education team
Behind the RainbowDiscover the meanings behind shade choices for nails as LILLY DELMAGE explores colour psychology & hot picks for mood-boosting manicures
Formulas for SuccessKeep your business booming – even when client budgets are bruised, with advice from ELAINE WATSON, global education director at Light Elegance
Inside the factoryGo behind the scenes at Nghia Nippers in Vietnam with ALEX FOX, who explores the manufacturing process of nail tools
ASK THE ExpertsREBECCA HITCHON sources advice on treatment plans for nail biters & pickers, from finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024
SHOWCASE YOUR phab SELFAre you a hard-working pro who showcases excellence in performance & service standards? Discover how applying for a PHAB Service Star accolade can elevate your success
Nailympia competition newsImmerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, ALEX FOX
NAIL ClippingsLILLY DELMAGE uncovers the hottest nail topics
Fingernails in FocusCarnival is calling, so join the party & create colourful nail designs inspired by the work of fellow pros
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