SHOWCASE YOUR phab SELF

Are you a hard-working pro who showcases excellence in performance & service standards? Discover how applying for a PHAB Service Star accolade can elevate your success

The beauty and hair industry is rich in awards, competitions and events, but PHAB Service Stars is a recognition with a difference. It’s a benchmark of excellence, which uses your business data to evaluate your performance, rewarding you with benefits if you meet the requirements for the prestigious accolade.

N ergish Wadia-Austin & Helena Biggs

PHAB Service Stars was founded by Nergish Wadia-Austin, a dedicated and experienced industry expert who I have known for my entire nail career. She has been part of the hair, beauty, spa and wellness sectors for over 40 years, travelling around the world to consult, train and speak at major industry events. Nergish is a powerhouse of knowledge, particularly in relation to salon business development and retail techniques, and she and her advisory board have developed PHAB Service Stars criteria based on experiences of standout professionalism and success. The results? Elevated industry standards and recognition to those who deserve it.

Nergish Wadia-Austin

“A PHAB Service Star is earned by measuring customer count, repeat client visits and retail sales,” Nergish shares. “Other measures include customer testimonials, management confirmations, hygiene, safety and environmental practice.

“Being equipped with a PHAB Service Star is a great way to evidence professional excellence, which is helpful to consumers when choosing a hair, nail or beauty professional.

It’s also a great aid to business owners when recruiting new staff or considering promotions.”

The advisory board

Comprising 25 industry professionals, the PHAB Service Stars advisory board is focused on ensuring that selection criteria meets exceptional standards. Members include Millie Kendall OBE, CEO of the British Beauty Council, Andrew Barton, hair aficionado, and Gill Morris, expert beauty trainer.

I am proud to speak for the nail industry and beauty media in my role as advisory board member, and am joined by Samantha Sweet, co-founder of Sweet Squared, representing hair, beauty and nail distributors, and Avril Palmer-Fye, managing director at Magis Supplies Ltd. Avril represents small and medium-sized nail distributors.

Helena Biggs

Samantha Sweet

Avril Palmer-Fye

How to apply

Visit www.phabservicestars to begin the application, submitting your customer and performance data. Next, enter contact details of willing clients for testimonials, and submit credit/debit card details for payment.

Cost: £80 + VAT annually. Your card will only be charged when, or if, your application is successful. If unsuccessful, the PHAB Service Stars team will issue development pointers. To renew each year, simply update your details, performance numbers and provide two new customer details for testimonials.

EXCLUSIVE SCRATCH READER OFFER!

The first three nail professionals to apply for a PHAB Service Star by 31 August – who go on to qualify for the accolade, will receive their first year free, as well as a feature on Scratch’s website and social media channels. Note: waiving of the first year’s fee does not guarantee a successful application. Applicants will need to pass verification checks.

To claim this offer: Email team@phabservicestars.com and ask for the free code before you start your application. The code needs to be entered before payment card details. Apply here

The benefits

Professionals who attain a PHAB Service Star can enjoy the following benefits:

• New business uptake: PHAB Service Stars will promote your achievement across its social media platforms and serve to celebrate your success to attract new clients.

• Marketing assets: A certificate and personalised window sticker for your salon will identify you as a superior beauty professional to clients, and social media assets will be provided so you can effortlessly promote your achievement.

• Directory listing: A page on the PHAB directory will feature your photograph, visuals of your best work, a list of the services you provide, your environmental and hygiene best practices and a direct booking link, leading customers to your booking page.

“The application is straightforward, and the thorough vetting process made achieving a PHAB Service Star very valuable,” comments Rina Du Plessis of Signature Nails by Rina in Letterdenny, Co. Donegal. “The PHAB Service Star represents my professionalism within the Rina Du Plessis industry, and I would encourage all eligible nail pros to apply.”