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Scratch Magazine - March 2024
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In this edition
Scratch
I am thrilled to welcome product architect, innovator
Nail NATION
news & views
The Future’s Bright
As Gelish celebrates 15 years since launch, creatives from the brand’s HQ have fused vintage styling with a futuristic feel to create a showstopping Scratch front cover
THE SCRATCH scoop
The Scratch team offers an insight into its antics & unveils events & products from the nail & beauty realms
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
Meet the guest editor
Get to know DANNY HAILE: Gelish founder, father & golf fanatic with an eye for innovation
Let’s talk about VAT
Is your beauty business nearing the VAT threshold? HELENA BIGGS examines what this means for your pocket & why industry organisations & pros are calling for change
MUMS WHO manicure
Scratch marks Mother’s Day on 10 March by profiling three nail techs navigating their careers alongside various stages of motherhood
BEHIND THE GRAM
Get to know social media nail stars as they offer an insight into their lives & share content creation tips
Influencer insight
Nail influencers & brands share a glimpse into the influencer marketing process & how to get noticed online REBECCA HITCHON REPORTS
9 nail trends to note for spring/summer 2024
Stay on top of client requests with an exploration of nail trends & shades set to dominate the coming season REBECCA HITCHON REPORTS
Nailympia COMPETITIONS NEWS
Immerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, ALEX FOX
YOU’RE HIRED!
Are you searching for a new nail or beauty role but unsure how to make your application shine? Check out REBECCA HITCHON’S roundup of advice
Power & Polish with O.P.I.
Elevate your business & embrace new techniques with advice from the Scratch Stars award-winning OPI team
EASTER Eggcellence
Scratch Stars Awards 2023 champions share their cracking Easter nail art creations & serve up links to online step-by-steps so that you can recreate the looks
Tech for Techs
Tech news from the nail & beauty industry
Behind the scenes at London Fashion Week
REBECCA HITCHON reports on the backstage nail antics at Edward Crutchley’s AW24 showcase
Star Style
Are you thinking of entering your salon into this year’s Scratch Stars Awards? CALLIE ILEY catches up with 2023’s champions to learn about their success stories
READERS GALLERY
Bedford-based nail stylist, KAY COOPER, spills her career ambitions & shares her artistic creations
Through the Keyhole
Take a peek inside salon setups across the UK&I as Scratch unlocks each door
Love & Sparkles with Katy P nail artist
The World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
Helping HANDS
Three trailblazing nail techs share how they manage chronic health conditions & disabilities & Scratch serves up notes for employers & pros CALLIE ILEY REPORTS
NOTES FROM Nergish
Esteemed beauty business consultant & trainer, NERGISH WADIA-AUSTIN , shares why you should apply for a P HAB Service Star accolade
THE POWER OF presentation
Enhance your profile & make a positive, lasting impression on clients with advice on workwear & branding techniques CALLIE ILEY REPORTS
FORD’S Thoughts
Global business & beauty education expert, KIM FORD , shares news, views & observations from the international nail circuit
SCRATCH PADS Serving beauty clients in style
A former pub has been transformed into a deluxe beauty centre, where attendees can drink in delights across aesthetics, beauty, nails & hairdressing CALLIE ILEY EXPLORES
NAIL Clippings
Instagram.com/bycheznails We ❤ ... Almond-shaped nails
Fingernails in Focus
Manifest good fortune & feelings by seeking inspo from manicures that feature symbols of luck
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