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Nail NATIONnews & views

THE SCRATCH scoopThe Scratch team offers an insight into its antics & unveils events & products from the nail & beauty realms

THE HOT ListScratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services

BEHIND THE GRAMGet to know social media nail stars as they offer an insight into their lives & share content creation tips

Nailympia COMPETITIONS NEWSImmerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, ALEX FOX

Power & Polish with O.P.I.Elevate your business & embrace new techniques with advice from the Scratch Stars award-winning OPI team

Tech for TechsTech news from the nail & beauty industry

Behind the scenes at London Fashion WeekREBECCA HITCHON reports on the backstage nail antics at Edward Crutchley’s AW24 showcase

Star StyleAre you thinking of entering your salon into this year’s Scratch Stars Awards? CALLIE ILEY catches up with 2023’s champions to learn about their success stories

READERS GALLERYBedford-based nail stylist, KAY COOPER, spills her career ambitions & shares her artistic creations

Through the KeyholeTake a peek inside salon setups across the UK&I as Scratch unlocks each door

Love & Sparkles with Katy P nail artistThe World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career

NOTES FROM NergishEsteemed beauty business consultant & trainer, NERGISH WADIA-AUSTIN , shares why you should apply for a P HAB Service Star accolade

FORD’S ThoughtsGlobal business & beauty education expert, KIM FORD , shares news, views & observations from the international nail circuit

SCRATCH PADS Serving beauty clients in styleA former pub has been transformed into a deluxe beauty centre, where attendees can drink in delights across aesthetics, beauty, nails & hairdressing CALLIE ILEY EXPLORES

NAIL ClippingsInstagram.com/bycheznails We ❤ ... Almond-shaped nails

Fingernails in FocusManifest good fortune & feelings by seeking inspo from manicures that feature symbols of luck

The Future’s BrightAs Gelish celebrates 15 years since launch, creatives from the brand’s HQ have fused vintage styling with a futuristic feel to create a showstopping Scratch front cover

Meet the guest editorGet to know DANNY HAILE: Gelish founder, father & golf fanatic with an eye for innovation

Let’s talk about VATIs your beauty business nearing the VAT threshold? HELENA BIGGS examines what this means for your pocket & why industry organisations & pros are calling for change

MUMS WHO manicureScratch marks Mother’s Day on 10 March by profiling three nail techs navigating their careers alongside various stages of motherhood

Influencer insightNail influencers & brands share a glimpse into the influencer marketing process & how to get noticed online REBECCA HITCHON REPORTS

9 nail trends to note for spring/summer 2024Stay on top of client requests with an exploration of nail trends & shades set to dominate the coming season REBECCA HITCHON REPORTS

YOU’RE HIRED!Are you searching for a new nail or beauty role but unsure how to make your application shine? Check out REBECCA HITCHON’S roundup of advice

EASTER EggcellenceScratch Stars Awards 2023 champions share their cracking Easter nail art creations & serve up links to online step-by-steps so that you can recreate the looks

Helping HANDSThree trailblazing nail techs share how they manage chronic health conditions & disabilities & Scratch serves up notes for employers & pros CALLIE ILEY REPORTS

THE POWER OF presentationEnhance your profile & make a positive, lasting impression on clients with advice on workwear & branding techniques CALLIE ILEY REPORTS