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Scratch Magazine - September 2024
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In this edition
EDITOR'S LETTER
In this month’s edition of Scratch, we analyse imposter syndrome: feelings of inferiority and low self-worth. It’s likely that we’ve all experienced these at stages of our careers...
Nail NATION
News and views of the nail industry
SUN, SHOOTS & A STAR
Esteemed nail artist & Scratch Stars Services to the Nail Industry winner 2024, Kirsty Meakin, shares the story behind this month’s striking cover image, which was captured in the Sunshine State
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
THE SCRATCH SCOOP
The Scratch team offers an insight into its antics & unvils events & treatment news Across the nail & beauty realms
Confidence crisis
Nail pros share their experiences with imposter syndrome & offer tips to help overcome it
TOP TRENDS: AW24 editon
Stay ahead of the nail game by exploring shapes, shades & styles set to dominate the autumn/winter season
NEW IN: THE FRESH PERSPECTIVE
Show off your innovative side by suggesting three upcoming nail trends for clients seeking to break away from seasonal staples.
User-generated content: a handy guide
Are you keen to build client trust & business authenticity? LILLY DELMAGE investigates how onine content can positively boost your profile
Tech for Techs
How technology is shaping beauty retail
NAILYMPIA COMPETITIONS NEWS
Immerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, ALEX FOX
Polish for Prizes
Get set to compete in Hara Professional’s Classic Gel Polish Artist of the Year competition & see if you could win a prize worth £3,000. HELENA BIGGS learns more...
READERS GALLERY
Swindon-based nail stylist & educator, BETH JAMES, shares her career goals & sleek creations
Love & Sparkles with Katy P nail artist
The World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
BEHIND THE GRAM
Get to know social media nail stars as they offer an insight into their lives & share content creation tips
Dancing with the stars
Relive the magic of The Scratch Stars Party 2024, at which the UK&I nail industry was celebrated in glittering fashion
YOUR BEST LIFE BY THE SEA
Head to the Kent coast with HELENA BIGGS,
Power & Polish with O.P.I
Elevate your business & embrace new techniques with advice from the award-winning OPI UK&I education team
Notes on NEURODIVERSITY
Discover how neurodiversity can affect clients & the nail
NOTES FROM Nergish
Esteemed beauty business expert & CEO of PHAB Service Stars,
Into the extreme
Continue an exploration into the exciting world of extreme nail styling with award-winning nail artists
Formulas for Success
Embrace your inner alchemist with Light Elegance, as global education director,
A helping hand with hygiene & safety
Explore how to prioritise the health & safety of yourself & clients with REBECCA HITCHON’S roundup of expert advice & products
FORD’S Thoughts
Global business & beauty education expert, KIM FORD, shares news, views & observations from the international nail circuit
NAIL Clippings
#NOWTRENDING Coffee-coloured nails are a hot trend this
Fingernails in Focus
Embrace autumn & glean attention with tonal nail designs featuring cute woodland creatures
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