NOTES FROM Nergish

Esteemed beauty business consultant & trainer, NERGISH WADIA-AUSTIN, shares why you should apply for a PHAB Service Star accolade

I n the ever-evolving world of beauty and personal care, the pursuit of excellence is constant. If you are an experienced, highly skilled and knowledgeable nail technician, who consistently follows best hygiene practices, you should submit a PHAB Service Stars application. Often referred to as the ‘Michelin Star’ equivalent in the nail and beauty realm, the PHAB Service Stars can profoundly impact a nail technician’s career and professional journey. Here’s why:

1. Validation of expertise.

Achieving a PHAB Service Star is a testament to your expertise. It shows that your skills, hygiene practices and industry knowledge are of the highest calibre, and promotes you as a leader in your craft.

2. Boost to self-esteem.

Receiving such a prestigious accolade is not just a recognition of your technical abilities, but a significant boost to your self-esteem. It affirms your commitment to excellence and provides a sense of pride in your accomplishments.

3. Attract new clients.

Consumers are discerning and seek out professionals who excel. A PHAB Service Star serves as a beacon, attracting new customers who value quality and are willing to invest in top-tier nail services.

4. Set industry standards.

Being a PHAB Service Star holder means you are not just following industry standards; you are setting them. Your commitment to best practices becomes a benchmark for others in the industry to aspire to, contributing to the elevation of the nailcare profession.

5. Enhanced marketing opportunities.

A PHAB Service Star provides a powerful marketing tool. Displaying this recognition on your promotional materials, social media and salon signage communicates to clients that they can expect an unparalleled service.

6. Career advancement.

Achieving a PHAB Service Star helps pave the way for future opportunities, such as collaborations, partnerships or exclusive clientele.

7. Network with industry leaders.

The PHAB Service Stars community comprises the very best in the nail, hair, beauty and grooming industry. Joining this elite group allows you to network with like-minded professionals, foster collaborations and stay at the forefront of industry trends.

A PHAB Service Star isn’t just a badge of honour; it’s a transformative journey for professionals and elevates your craft, attracts a discerning clientele and positions you as a leader in the competitive world of nails and beauty. For those who strive for the highest standards, pursuing a PHAB Service Star is not just an option: it’s a pathway to industry success.

“Displaying the award in my salon makes me extremely proud of who I am as a business owner and nail technician. I am honoured and proud to hold a PHAB Service Star, as it represents my professionalism within the industry.”

To make your online, confidential application, visit www.phabservicestars.com

ABOUT NERGISH

Nergish Wadia-Austin is a highly regarded international hair, beauty, spa and wellness industry expert. She has been a consultant and business management trainer for over 40 years, dedicated to improving service and retail performance worldwide.

Nergish’s ability to identify and address business gaps, along with her commitment to high-performance team development and customer service excellence, make her a valuable asset for salons keen to boost revenue and improve operations. Her unique approach includes tailored training for leaders and nail, beauty and hair salon professionals.

Nergish regularly speaks at business events across the globe and is a judge for industry awards. She offers courses via www.hairandbeautyexpert.com and is CEO & founder of PHAB Service Stars: a measure of excellence for hair and beauty professionals.