2 mins
Power & Polish with O.P.I
Elevate your business & embrace new techniques with advice from the award-winning OPI UK&I education team
THE GELCOLOR INTELLI-GEL™ SYSTEM: A REALM OF COLOUR BENEFITS
Elisha Micallef OPI UK&I field educator
@elishaopi
“A great way to introduce nail colours that might have previously been overlooked by clients is to wear them on your nails.”
OPI GelColor in You Don’t Know Jacques!
& My Italian is a Little Rusty £19.90 + VAT each www.opi.com
OPI offers more nail colour choice than ever with its revamped GelColor pigmented shades in a HEMA-free formulation.
It’s OPI’s smartest gel yet, as it self-corrects and stays put thanks to Intelli-Gel™ technology. The Intelli-Brush™ also offers enhanced control over product pickup and flow.
OPI GelColor Intelli-Gel™ is perfect for creating nail art, due to its intense colour coverage. Using the formula, you can paint lines on nails just once, instead of building up coverage with multiple coats. Classic shade, Lady in Black, is available in the updated formula, and is a staple for creating intricate nail art designs quickly and easily. One of my favourite elements of the updated system is that it can be used alongside the original OPI GelColor shades and top and base coats if desired, and vice versa.
Keeping up with nail colour trends
Nail techs can stay up-to-date with colour trends using OPI, as the brand delivers seasonal, fashion-forward shades in the GelColor Intelli-Gel™ formula. As we head into autumn, take note of classic colours, such as the popular You Don’t Know Jacques!, a creamy taupe shade. Other seasonal favourites are rich chestnut hue, My Italian is a Little Rusty, and olive green shade, Suzi -The First Lady of Nails.
A great way to introduce nail colours that might have previously been overlooked by clients is to wear them on your nails. You could promote a ‘nail colour of the week’ on social media, or offer a discount on a service when clients choose that shade.
While posting bright nail colours on social media is eye-catching, before and after content is more appealing to clients. It’s important to ensure great lighting when taking photos or creating videos, so you achieve a true likeness for each shade.
To make choosing nail colours easy for clients, consider creating seasonal mood boards or using handy tools, such as nail cards from Manicure Roulette. The brand created a set of cards for OPI to gift at GelColor Intelli-Gel™ launch events, showcasing all 74 shades currently available in the formula. The cards offer a fun way to help clients decide on nail colours, and provide great content for social media.
From Elisha and the team at OPI x
Personal picks
I am excited to see some of my favourite, timeless OPI hues updated to the GelColor Intelli-Gel™ formula, including Complimentary Wine, a deep burgundy red, and Lisbon Wants Moor OPI, a light pink.
OPI GelColor in Complimentary Wine
& Lisbon Wants Moor OPI £19.90 + VAT each www.opi.com
Book OPI GelColor Intelli-Gel™ education at
www.opieducationuk.comwww.opi.com
/OPINailsUK
@opinailsuk