Power & Polish with O.P.I

Elevate your business & embrace new techniques with advice from the award-winning OPI UK&I education team

BELINDA PRICE OPI UK&I education and capability manager & owner of Nailspa, Scratch Stars Nail & Beauty Salon of the Year 2024

@belinda_opi

If you’d like to see more of the OPI x Wicked collection, join OPI’s GelColor events in London (25 November) or Manchester (26 November). Tickets are available at www.opieducationuk.com

As we head towards the end of the year, nail businesses will be considering seasonal changes beyond the purchase of autumn/ winter nail colours: ones that can increase revenue.

Christmas appointment requests come earlier every year, but many techs dread this time and the stress it can bring. Fear not – I have a solution. When you make these appointments available for booking, set a date in mid to late November to host a Christmas open evening. When your clients book their December appointments, tell them about the event. Tickets can cost as little as £10 and be redeemable against purchases on the night.

When organising your Christmas open evening, create goody bags including OPI loyalty cards, which are available free of charge with certain GelColor Intelli-Gel™ bundles. You could offer a promotion on gift cards at the event, too. For example, when attendees buy a £100 gift card, they receive a free box of chocolates.

Do you also want to incentivise your team to sell retail items and gift cards during the festive season? OPI’s VIP app rewards points when you spend directly with the brand, which can be traded for benefits such as coffee vouchers. These make great team treats or incentives.

Magical retail offerings

OPI is the global nail partner for Universal Pictures’ musical movie, Wicked – in cinemas 22 November. The brand has unleashed the magic of the holiday season with the limited-edition Wicked collection. It features 12 colour-matched shades in OPI Nail Lacquer and the GelColor system, featuring Intelli-Gel Technology™, along with nine Infinite Shine Long-wear Lacquer hues. The shades are inspired by the colourful, immersive and magical world of Wicked, and spellbinding effects include a glow-in-the-dark formula, shimmers, pearls and crèmes to excite all season long.

Alongside the collection, OPI is introducing an advent calendar and gifting. Also consider nailcare retail options, such as OPI ProSpa Nail & Cuticle Oil;Protective Hand, Nail & Cuticle Cream;Repair Mode™ and Nail Envy. Stocking gifts can inspire clients to shop local and remain loyal to you, their trusted nail technician. This also encourages clients to give the gift of healthy, strong nails.

Next steps

Once you have your Christmas open evening organised and seasonal bookings in place, what’s next? Ensure you order stock in preparation. For three years, I have been gifting OPI ProSpa Nail & Cuticle Oil-to-go pens to Nailspa clients with December appointments. I buy these in the Black Friday sale. The result? The salon’s cuticle oil sales are three times what they were, meaning festive retailing pays off year-round. Plus, I collect OPI VIP app rewards, which I share with my deserving team.

From Belinda and the team at OPI x

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