Scratch Magazine - April 2024

In this edition


Editor's LetterNail salons are the most common beauty businesses
Nail NATION news & viewsSPRING BUDGET 2024: Key points to note
THE HOT ListScratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
THE SCRATCH scoopThe Scratch team offers an insight into its antics & unveils events & treatment news across the nail & beauty realms
Locked-in colourOPI has upgraded its Infinite Shine formula: presenting 70 shades that offer gel-like shine & durable wear with easy removal. CALLIE ILEY finds out more…
Nailympia COMPETITIONS NEWSImmerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, ALEX FOX
FORD’S ThoughtsWhat to look for in an educator or training provider
SCRATCH PADSPassion breeds perfection
Formulas for SuccessExplore the training opportunities via Light Elegance University with the brand’s global education director, ELAINE WATSON
READERS GALLERYCharacter nail art & colourful creations are shared by Worcestershire’s BETH BUCKLEY, who offers insight into her ambitions
Power & Polish with O.P.IElevate your business & embrace new techniques with advice from the Scratch Stars award-winning OPI team
Through the KeyholeTake a peek inside salon setups across the UK&I as Scratch unlocks each door
Love & Sparkles with Katy P nail artistThe World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
Premiere Orlando PowerConsider a trip to The Sunshine State this June to immerse in education offerings, shopping experiences & special events tailored to the beauty trade
NOTES FROM NergishInternational business guru & trainer, NERGISH WADIA-AUSTIN, shares a checklist to support the recruitment process of nail pros to your business
Styling with SylvieLondon-based session tech, SYLVIE MACMILLAN, shares an insight into her career, British Beauty Council role, passions & dreams
NAIL ClippingsCALLIE ILEY uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
Fingernails in FocusApril marks National Pet Month, so pet owners show love for their furry friends with pawtraits on nails, perfected by pros
CELEBRATING 45 years of CNDAs CND™ proudly celebrates 45 years of industry innovation, ALEX FOX reflects on how the brand has shaped the nail fashion & styling landscape
NAILTALES IMMERSIVENail art & the work of 11 techs has been celebrated in an innovative exhibition in New York City. ALEX FOX explores the vision, accompanying book & talent behind the works
FASHION WEEKREBECCA HITCHON REPORTS
PRICE POOLDo you feel overworked & underpaid? AMY GUY, founder of The Nail Tech Org, shares how a price-raising initiative will send clients a resounding message about the value of your skills
Here comes the brideCALLIE ILEY unveils consultation insights & trending nail designs to help clients find the perfect match for their big day
BLING IT ONGive 3D elements & embellishments serious staying power with adhesion & application advice from nail stylists
Raynaud’s & meThree nail pros share their experiences of Raynaud’s & its effect on their fingers, toes & working lives
The Pull & Pulse of NAIL COMPETITIONSALEX FOX dives into the exhilarating world of nail competitions, where creativity knows no bounds, talent shines bright & opportunities are presented
Meaningful ManicuresREBECCA HITCHON investigates how nail looks are being used to promote movements & send messages 
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