COPIED

3 mins

Premiere Orlando Power

Consider a trip to The Sunshine State this June to immerse in education offerings, shopping experiences & special events tailored to the beauty trade

Think of Orlando and visions of Mickey Mouse, world-renowned theme parks and rocket launches come to mind. But for the global beauty sector, there’s another big pull: the annual Premiere Orlando trade event.

Held 1 to 3 June at the Orange County Convention Center (OCCC), Premiere Orlando is the largest beauty show in the USA, offering an opportunity for industry professionals to discover the latest techniques, trends and products under one roof.

The first day of the event is dedicated to education, and invites hair stylists, nail techs, make-up artists and more to gather for training sessions led by industry experts. Education continues over the next two days, with over 650 education classes offered in total. The exhibition floor is open 2 and 3 June, where attendees can explore new products and techniques from over 500 professional brands.

“The Premiere Shows are brilliantly put together for the entire industry,” comments Chrystofer Benson, president of CBC – Chrystofer Benson Collective. “They are incredibly organised, which translates success to the brands, artistic teams and professionals attending. The stages are well dressed, the show floor is well thought out and the education delivered is top-notch.”

Exhibiting nail brands

• Nail Alliance: Gelish & Morgan Taylor

• OPI

• Light Elegance Nail Products

• Glitterbels

• Famous Names

• Honey’s Nail Secret

• NotPolish Nail Design Inc

• Profiles Backstage

• Premiere Nail Source featuring CND™

• 2Guys Shop

• Aprés Nail

• Kokoist

• LeChat Nail Care Products

• Cosmo Good Seed

• Jimena Nails

• Jenny’s Secret

• Nailz By Dev

• Tickled Pinque

• Evolution Nails

• PLA Beauty Inc

• Magic Gel

Nail education classes: A snapshot

Saturday 1 June

• Salon nails made easy with Gelish Soft Gel – Jesse Bruner (Gelish)

• European structure: 3D French design – Kirsty Meakin

• How to apply Glitterbels Hema-free Builder Gel, plus the benefits of Hema-free products – Charli Jepson (Glitterbels)

• Toenail correction & restoration – Vicki Malo (The North American School of Podology)

• One powder, so many possibilities: Le Chat Perfect Match 3-in-1 class (free workshop) – Le Chat educator

• Fast & furious nails: E-filing at a Zippy pace – Melanie Bosch (Light Elegance Nail Products)

• Disney nail art with gel polish – Kamila Borowiec

• Aquarium nails – Jimena Montalban (Jimena Nails)

• Nail competition Q&A with head judge, Alisha Rimando & friends – Alisha Rimando (GlossaryLive.com)

Sunday 2 June

• OPI sneak peek: newly reformulated GelColor system – OPI education managers & featured guest artist, Jenny Bui

• Advance shaping class: square & stiletto look & learn – Natalia Nowicki (Claws London)

• Blinged out designs: look & learn – Jenni Bui (Jenny Secret)

• Gel & tell: let’s stick together – Ashley Biasella (Light Elegance Nail Products)

• Getting to know Nail Factory – Adrian Bernal (Nail Factory)

• Famous Names IBX Natural Nail Strengthening System & the Dadi’ line – Linda Nordstrom

Monday 3 June

• Ultimate gel class featuring Babe Gel Hema-free Sculpting Gels & gel polish collection – Ami McClure (Profiles Backstage)

• Abstract art & marble – Brian Nguyen (MrNailz)

• Intro to acrylic nails – Lauren Long (The Nail Academy)

The Scratch Social

Scratch is on a continued mission to share nail content and unite the global industry, and will be hosting its first networking event outside of the UK at Premiere Orlando.

Open to manufacturers, distributors, educators, salon owners and nail professionals, The Scratch Social will run 6.30pm – 9pm on Sunday 2 June, and feature a DJ, canapés, free drink and swag bag for the first 100 attendees. Co-founder, Scott Derbyshire, and managing editor, Helena Biggs, will reveal an exciting opportunity for North American nail pros at the event.

A ticket for The Scratch Social is just $25, with a discount on group bookings. It’s an ideal opportunity post-show to chat to like-minded professionals and learn more about competitions and events for nail pros in the USA.