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Scratch Magazine - January 2024
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In this edition
Scratch Magazine
Happy New Year! Let’s not dwell on resolutions,
Nail Nation
News & views
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
THE SCRATCH scoop
The Scratch team offers an insight into its antics & unveils events & products from the nail & beauty realms
Nailympia Competitions NEWS
Immerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director,
BEHIND THE GRAM
Get to know social media nail stars as they offer an insight into their lives & share content creation tips
STRIKEAPOSE
Preston-based nail & beauty pro, KIRSTY MCDONOUGH, shares an insight into her industry award wins & passion for competing
Love & Sparkles with Katy P nail artist
The World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
STEP-BY-STEP: 3D flowers
KIT LIST • Kirsty Meakin Acrygel in Pink
Through the Keyhole
Take a peek inside salon setups across the UK&I as Scratch unlocks each door…
Join the GelJunkie Revolution
Support natural nail growth & create standout enhancements with GelJunkie, a gel polish range with a focused founder & carefully curated colour selection
READERS GALLERY
Horncastle-based nail tech, CHARMAINE CURRIE, unveils her passion for cartoon art & career aspirations
NOTES FROM Nergish
Esteemed beauty business consultant & trainer, NERGISH WADIA-AUSTIN, shares 5 top tips to entice nail clients to the salon
Power & Polish with O. P. T
Elevate your business & embrace new techniques with advice from the Scratch Stars award-winning OPI team
TECH FOR Techs
REBECCA HITCHON gets the scoop on high-tech launches, decodes hot topics & sources tech-savvy tips for your business
FORD’S Thoughts
Nail trends & tales across the globe
SCRATCH PADS
Standout urban style
NAIL Clippings
#NOWTRENDING Delicate and dainty starburst nail art has
Fingernails in Focus
Translate tattoo styles into nail art designs with inspo from fellow pros
In their Element
The creative chemistry between nail pros, Jojo Wickens & Leila Monroy, has sparked a stunning series of snaps – including this month’s cover image. HELENA BIGGS discovers more about the photo shoot
5 TRENDS TO NOTE FOR 2024
Scratch explores trends set to dominate this year & how to incorporate them into your business
Prepare for Progress
A new year offers an opportunity to pursue goals & focus on reaching potential. CHLOE RANDALL explores ways to boost your profile & strive for success
How to nail the French
Explore top tips & product picks to master classic & alternative French looks using five nail systems
NAIL Nurture
Scratch Stars Natural Nail Specialist of the Year 2023, LUCY PRICE-MARSHALL, shares common nail concerns & advice to improve their condition
Temperature TALK
Feeling the chill? CALLIE ILEY explores the impact that temperature has on nail products & serves up practical points to note
TALONS & TAILS
Join team Scratch behind-the-scenes at Shepreth Wildlife Park for Nail Safari: a five-day event combining nail education & animal magic
Polishing up on SELF-CARE
Scratch explores the importance of self-care & 10
10 ways to practice self-care
1 Take regular breaks Schedule breaks during your
WHAT’S IN A name?
Explore how your business, treatment & product names
CAUSE FOR CELEBRATION
Is your business meeting a milestone? CALLIE ILEY
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