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Scratch Magazine - January 2024
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In this edition
Scratch Magazine
Happy New Year! Let’s not dwell on resolutions,
Nail Nation
News & views
In their Element
The creative chemistry between nail pros, Jojo Wickens & Leila Monroy, has sparked a stunning series of snaps – including this month’s cover image. HELENA BIGGS discovers more about the photo shoot
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
THE SCRATCH scoop
The Scratch team offers an insight into its antics & unveils events & products from the nail & beauty realms
5 TRENDS TO NOTE FOR 2024
Scratch explores trends set to dominate this year & how to incorporate them into your business
Prepare for Progress
A new year offers an opportunity to pursue goals & focus on reaching potential. CHLOE RANDALL explores ways to boost your profile & strive for success
Nailympia Competitions NEWS
Immerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director,
How to nail the French
Explore top tips & product picks to master classic & alternative French looks using five nail systems
NAIL Nurture
Scratch Stars Natural Nail Specialist of the Year 2023, LUCY PRICE-MARSHALL, shares common nail concerns & advice to improve their condition
BEHIND THE GRAM
Get to know social media nail stars as they offer an insight into their lives & share content creation tips
STRIKEAPOSE
Preston-based nail & beauty pro, KIRSTY MCDONOUGH, shares an insight into her industry award wins & passion for competing
Love & Sparkles with Katy P nail artist
The World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
STEP-BY-STEP: 3D flowers
KIT LIST • Kirsty Meakin Acrygel in Pink
Temperature TALK
Feeling the chill? CALLIE ILEY explores the impact that temperature has on nail products & serves up practical points to note
Through the Keyhole
Take a peek inside salon setups across the UK&I as Scratch unlocks each door…
TALONS & TAILS
Join team Scratch behind-the-scenes at Shepreth Wildlife Park for Nail Safari: a five-day event combining nail education & animal magic
Join the GelJunkie Revolution
Support natural nail growth & create standout enhancements with GelJunkie, a gel polish range with a focused founder & carefully curated colour selection
READERS GALLERY
Horncastle-based nail tech, CHARMAINE CURRIE, unveils her passion for cartoon art & career aspirations
NOTES FROM Nergish
Esteemed beauty business consultant & trainer, NERGISH WADIA-AUSTIN, shares 5 top tips to entice nail clients to the salon
Polishing up on SELF-CARE
Scratch explores the importance of self-care & 10
10 ways to practice self-care
1 Take regular breaks Schedule breaks during your
Power & Polish with O. P. T
Elevate your business & embrace new techniques with advice from the Scratch Stars award-winning OPI team
TECH FOR Techs
REBECCA HITCHON gets the scoop on high-tech launches, decodes hot topics & sources tech-savvy tips for your business
WHAT’S IN A name?
Explore how your business, treatment & product names
FORD’S Thoughts
Nail trends & tales across the globe
SCRATCH PADS
Standout urban style
CAUSE FOR CELEBRATION
Is your business meeting a milestone? CALLIE ILEY
NAIL Clippings
#NOWTRENDING Delicate and dainty starburst nail art has
Fingernails in Focus
Translate tattoo styles into nail art designs with inspo from fellow pros
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