NOTES FROM Nergish

Esteemed beauty business consultant & trainer, NERGISH WADIA-AUSTIN, shares 5 top tips to entice nail clients to the salon

ABOUT NERGISH

Nergish Wadia-Austin is a highly regarded international hair, beauty, spa and wellness industry expert. She has been a consultant and business management trainer for over 40 years, dedicated to improving service and retail performance worldwide.

Nergish’s ability to identify and address business gaps, along with her commitment to high-performance team development and customer service excellence, make her a valuable asset for salons keen to boost revenue and improve operations. Her unique approach includes tailored training for leaders and nail, beauty and hair salon professionals. Nergish regularly speaks at business events across the globe and is a judge for industry awards. She offers courses via www.hairandbeautyexpert.com and is CEO & founder of PHAB Service Stars: a measure of excellence for hair and beauty professionals.

www.hairandbeautyexpert.com & www.phabservicestars.com

/nergishwadiaaustin & /phabservicestars @nergishwadiaaustin & @phabservicestars

G reetings nail professionals! I hope you enjoyed a satisfactory festive trading period. Over the next 12 issues, I will be serving up advice to help you boost your business results, kicking off with five ways to entice nail clients to your salon in the traditionally quiet month of January.

1 New year, new nail promotion

Offer a special January-only package that includes unique nail designs or exclusive colours. Highlight this promotion through targeted social media campaigns, and work with your suppliers to offer a January colour palette.

2 Customer loyalty rewards

Implement a loyalty programme, where clients earn points for each visit, leading to a discount or complimentary service. This not only encourages repeat business, but fosters a sense of appreciation among customers. It works for coffee shops and eateries, and will work for your nail business. Keep this programme simple to ensure success.

3 Winter wellness packages

Capitalise on the post-holiday relaxation mindset by introducing winter-themed wellness packages. Bundle nail services with complimentary add-ons, such as a hand massage or aromatic treatment, to create a luxurious pamper experience. Something as straightforward as a new hand massage technique, using tailored oils or hot stones, will counter the exhaustion of the festive season. You could even call it ‘overcoming December’s mayhem!’

“Capitalise on the post-holiday relaxation mindset by introducing winter-themed wellness packages.”

4 Digital gift card promotions

Extend the gifting trend post-holiday season by promoting digital gift cards at a discounted rate for January appointments. Encourage existing clients to treat their friends and family, to extend your customer base and boost January bookings, filling any empty spaces.

5 Interactive social media campaigns

Maintain the attention of customers with interactive social media challenges or contests, inciting them to share their favourite nail designs or tag friends for a chance to win discounted services. This not only generates buzz, but gets your customers to engage in a fun way.

The key is to tailor the client experience to the individual to make them feel satisfied and valued, and you will see them return regularly to your nail station.

Until next month, Nergish