CAUSE FOR CELEBRATION

FANCY FEAT

Nail professional, Katie Moulton, celebrated 10 years of her Royston-based nail business, Fancy Fingers, with an event for clients. She invited them to join her for an evening of celebration, with sparkling wine, brownies from a local cake shop, and scratch cards so that each guest could take home a prize. “Heading into double digits was my first major business milestones,” Katie shares. “I wanted to thank my clients for their support, particularly after the pandemic.

“Many of my clients attended, for which I was so grateful. They loved the prizes from the scratch cards, interacting with each other and comparing nail designs!”

/katiefancyfingers @katiefancyfingers

CND™ TRIUMPHS

The CND™ brand marked its 40th anniversary in 2019 with a series of global campaigns and events, and co-founder & style director, Jan Arnold, was guest editor for Scratch’s March 2019 edition, wearing a ruby red corset made from nail tips.

The brand also brought back five classic shades for a limited time. The CND™ Iconic collection, featuring Company Red, Spike, Jiggy, Pointe Blanc and Satin Sheets, was offered in Shellac™, to make the formula’s 10th anniversary. Sweet Squared unveiled a campaign in partnership with Scratch, which saw Sweet Squared’s co-founders, Samantha and Samuel Sweet, on the cover of January 2020’s edition. The issue also featured photographs of industry pros selected by Sweet Squared to represent each shade in the CND™ Iconic collection.

“If you made it to 40, celebrate, and if you made it to almost 45, celebrate and then some,” Samantha Sweet beams. “As CND™ enters its 45th year of innovation, it’s a blessing for us at Sweet Squared to be able to celebrate the brand’s successes.

“CND™ allowed me to meet my husband; co-founder of Sweet Squared, Samuel Sweet. It led him to me through CND™ education and travel. It let us fiercely serve the pro here in the UK, and aim to be the best distributor partner for our customers.

Samantha Sweet

“Sam and I have represented the brand for 33 years. We have been through so much together that CND™ is literally our family. We share a rich history and a wonderful tapestry of memories that are forever entwined through our lives.

“Being part of the CND™ family has shaped our lives, and although things move and change, CND™ will forever be part of our history. Our customers in the UK feel this too. We have customers who started doing nails when nails were not even a treatment option, who have done so many things in their life because of nails and the education they invested in. Who wouldn’t want to celebrate such an honour? CND™ will forever be in so many peoples’ hearts, and forever in ours.”

www.sweetsquared.com /SweetSquared @sweetsquared.nails

LA BELLE SUCCESS

Staffordshire-based business owner, Bethany April Henderson-Westwood, marked one year of La Belle Nail Studio with a jubilant post on her social media account. “Celebrating my first year in business was a very proud moment, especially because I had reached my goals sooner than expected,” she smiles. “I wanted to reach out to my clients to thank them, as they are the foundation of my small business, so I chose to post on my Instagram page.

“The comments on my post made me feel very emotional. It was so nice to read that other people felt the same way I do about how far I’ve come, and they are happy for my success. It made me realise that I have the right people around me to continue doing what I’m doing.

“I will mark all of my milestones on social media as it will be great to look back on in years to come, and I find it helps inspire those starting out in the industry. When I started seeing people doing well and marking their milestones, it helped me to stay motivated to do the same.”

La Belle Nail Studio @_labellenailstudio

Emma Louise Matheson

OLMO’S ACCOMPLISHMENT

Emma Louise Matheson of OLMO Nail Studio, Scotland, shared a post to her Instagram page to celebrate one month of successful trading. “I was proud of what I had achieved in my first month and didn’t expect to have so many clients,” she says. “It was encouraging to see the amount of interest from the local community when I opened, which resulted in many returning clients, and I wanted to celebrate this.”

“I never thought being a business owner was going to be possible, so I felt it was important to mark this milestone as my business means so much to me. I’m also excited to look back at my achievements to see how far I have come,” Emma continues. “It meant the world to me to read the comments, as I realised how many people were rooting for me. These included fellow nail techs who I trained with, people I admire in the nail industry, and brands that I love whose products I use in my studio.

“I am overwhelmed by the support from the nail community, and grateful to those who cheer me on from the sidelines. It means a lot to a newly qualified nail tech and first time business owner. Social media can be a daunting place, but it can also be a supportive one.

“I will continue posting milestones on social media to document my achievements. I have days when I doubt myself, and want to use these posts as a reminder that I have achieved success.”

/olmonailstudioltd

@olmonailstudio

Michaela Phillips

SHINE LIKE MICHAELA PHILLIPS

Home salon owner, Michaela Phillips of Gelalicious in Medway, Kent, scooped the Nail Artist of the Year title at the Kent Health & Beauty Awards last year. “I was so excited to share this achievement with my clients and family,” she reveals. “It gave my business additional credibility and boosted my confidence.

“I posted about the achievement on my social media platforms so that it would be seen by a number of people. Showing my clients and followers that I am an award-winning nail artist makes it more appealing for them to book an appointment, and can lead to opportunities such as brand ambassadorships, features in publications and paid advertising.

“Other milestones that I have achieved include over 15,000 followers on Instagram. Noting and celebrating achievements can help you reflect on success and focus on the next goal for your business. I like to get creative with a milestone post so that it is memorable. Some have involved balloons and a cake, as well as a giveaway to thank followers for their support.”

/Gelalicious8Nails

@gelalicious