Scratch Magazine - July 2025

In this edition


Editor's LetterSummer is in full swing, and so are nail competitions and events that bring our creative, vibrant community together.
Nail NATIONNews & views from the nail industry
Fun in the USAHELENA BIGGS shares nail tales from a trip to Orlando, where pros were united & competition champions were celebrated
THE HOT ListScratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
The Scratch ScoopThe Scratch team offers an insight into its antics & unveils events, treatments & news from the nail realm
Inside look: The Nail Mansion 2025Join LILLY DELMAGE at the first Nail Mansion event, hosted by acclaimed nail artist & brand owner, Kirsty Meakin
The Social SceneTarget audience: client or colleague? Have you felt pressure for your business’ social media posts to go viral?
BEHIND THE GRAMGet to know social media nail stars as they offer an insight into their lives & share content creation tips
LIQUID & POWDER pointersBrush up on your understanding of L&P acrylic as REBECCA HITCHON quizzes experts on how to achieve optimal results with the system
Silver celebrationsAs West Sussex salon, Beauty By Nailistics, celebrates 25 years in business, owner Amanda Gould reflects on its growth & shares her ambitions
READERS GALLERYLeicester nail art specialist, MIKA JOHN , highlights her favourite creations, career ambitions & go-to techniques
Jet Set NailsBrowse LILLY DELMAGE’S roundup of destination-inspired designs & holiday-friendly product picks
China runway coutureAvant-garde nail art received a phenomenal showcase in Shanghai at a surprise runway show for 300 VIP guests.
Formulas for SuccessReady to supercharge your nail skills? It’s ‘LE Power Hour’ time! Immerse in free education & business support with a helping hand from Light Elegance.
Nailympia NewsImmerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, Alex Fox
How to build your business beautifully with ZAARA KINGWith Zaara King, Beauty Business and Mindset Coach
Intentional interiors: design with purposeElevate the client experience with a focus on nail space design & comfort-friendly furniture options. Scratch Stars Awards salon finalists share their interior inspo with LILLY DELMAGE
Stamp It Out!Offer speedy & effective nail artistry with an insight into stamping techniques & tools
Art with JarkScratch Stars Hall Of Fame pro & founder of Jark Nails, JIAK HING, shares a masterclass in gel polish design to elevate your artistic offerings
MEET THE JUDGES - PART 2Introducing the business-savvy judges who have determined the winners across 10 categories in the UK&I’s most renowned nail industry awards
Through the KeyholeTake a peek inside salon setups across the UK&I as Scratch unlocks each door
EXPERT ENGINEERINGAs Japanese manufacturer, URAWA, gets set to celebrate 70 years of E-file engineering, ALEX FOX shares the brand’s story & future focuses
NAIL ClippingsLILLY DELMAGE uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
Fingernails in FocusGet set for The Scratch Stars Party & summer events with shimmering nail inspo to catch attention on the dancefloor
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