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Scratch Magazine - June 2024
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In this edition
EDITOR'S LETTER
I write this month’s Ed’s Letter on my return from an incredible day in London: the Scratch Stars Awards judging day for eight of the 18 categories for 2024.
Nail NATION
news & views business British Beauty Council survey
DREAMY Delights
As Glitterbels celebrates a product launch & exciting event for pros, Scratch gathers key details & shares notes from this month’s cover shoot, featuring brand co-founder, Annabel Maginnis
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
THE SCRATCH scoop
The Scratch team offers an insight into its antics & unveils events & treatment news across the nail & beauty realms
Football fingertips
The Euro 2024 football championship kicks off this month, so Scratch set four nail artists from competing countries a goal: to create a themed step-by-step to help you up your nail art game
Getting to grips with greenwashing
Sustainability experts share an insight into the misleading marketing tactic of greenwashing & detail how consumers & brands can act on it
STYLING WITH SABRINA
London-based master manicurist, Sabrina Gayle, shares her nail industry tales & triumphs
How to nurture the natural nail: AN A-Z GUIDE
REBECCA HITCHON REPORTS
Tech for Techs
REBECCA HITCHON gets the scoop on high-tech launches, decodes hot topics & sources tech-savvy tips for your business
BEHIND THE GRAM
Get to know social media nail stars as they offer an insight into their lives & share content creation tips...
READERS GALLERY
Derby-based nail designer, KARIMA EDWARDS, showcases her creativity & unveils her favourite products & techniques
Love & Sparkles with Katy P
The World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
NOTES FROM Nergish
Esteemed beauty industry consultant & trainer, NERGISH WADIA-AUSTIN, shares how to build lasting relationships with your clients
JUDGMENT DAY
Forty nail pros from across the UK & Ireland descended on London to compete in the Scratch Stars Awards technical & artistic categories. Join Scratch behind-the-scenes of the judging day as finalists sought to scoop a top title
Making nail magic
As family-run Somerset brand, Nailchemy, celebrates a dazzling transformation, its founders share the company’s success story
ACE RECOVERY & REPAIR
From the creators of IBX & Dadi’Oil comes ACESO TM, a system that delivers targeted relief & support through the nail plate & onto the nail bed
Power & Polish with O.P.I
Elevate your business & embrace new techniques with advice from the Scratch Stars award-winning OPI team
Tipping POINT
As legislation in the UK is approved to protect gratuities for workers, ALEX FOX explores the attitudes of business owners towards tips
Formulas for Success
ELAINE WATSON, global education director at Light Elegance, shares top tips to help your nail business thrive
SCENTS OF SUMMER
Create a fresh, inviting & invigorating aroma in your nail or beauty space with products infused with seasonal scents
Through the Keyhole
Scratch unlocks the doors to two Derbyshire-based nail salon setups
Nailympia COMPETITIONS NEWS
Immerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, ALEX FOX
FORD’S Thoughts
Global business & beauty education expert, KIM FORD, shares news, views & observations from the international nail circuit
NAIL Clippings
REBECCA HITCHON uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
Fingernails in Focus
Nail stylists welcome summer with extreme creations inspired by nature
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