THE SCRATCH scoop

The Scratch team offers an insight into its antics & unveils events & treatment news across the nail & beauty realms

Helena Biggs – Editorial & partnerships director

Jess Wilkie – Art editor

Rebecca Hitchon – Senior news & features writer

In the MAIL..

. Check out the nail & beauty goodies in Scratch’s postbag this month…

The latest launch from Famous Names: the ACESOTM system, was sent to us by distributor, Sweet Squared. The range provides relief to common nail conditions by penetrating through the nail plate and onto the nail bed. Read all about it on page 66. www.sweetsquared.com

The stunning Summer & Dreams collection from lacquer brand, Nail Kind, landed on our desks – complemented by its line of nailcare products, which include Ridge Filler Primer, Strengthener and Nail Oil. www.nailkind.com

REPLAY

Rewatch some of last month’s live interviews!

Everything you need to know about Nailympia Competitions Alex Fox, global director of Nailympia Competitions, shares information about the locations in which nail pros can compete to elevate their skills and refine their timings. Details about categories and judges are also unveiled.

Recruitment & career advice from Linda Hill Scratch Stars Awards finalist for The Nail Business Mentor Award 2024, Linda Hill of Linda Hill Recruitment, reveals top tips for beauty pros to find career success and beauty businesses to make recruiting staff a positive experience. During the interview, Linda gave away a copy of her book, Beauty Therapist to Entrepreneur, to viewer, @infinity_nails_kw.

An insight into Bexy Glow & its co-founder’s appearance on The Real Housewives of Cheshire The founders of the Bexy Glow nail brand, Becky Willett and Paige Chohan, share details of product developments and how they’re supporting the professional nail community. Paige, who is also a star on ITVBe’s The Real Housewives of Cheshire, offers an insight into the show’s antics.

Out and about

Rebecca headed to The Londoner hotel in Leicester Square to experience an Elim MediHeel pedicure with Bio Sculpture colour. Elim and Bio Sculpture specialist, Johanna of @paintedby_johanna, carried out the treatment. Feet were rejuvenated with Callus Tonic, PH Neutraliser, AHA Foot Exfoliant, UltraMud mask, MediHeel Foot Perfector, Gold Spritz and Cuticle MD oil.

Ruth Atkins demoing Salon System Lash Extensions products.

Rebecca was among press and pros celebrating the relaunch of Salon System’s Lash Extensions collection at the St Martins Hotel, London. Added to the range are 11 lash styles, and products have been rebranded to reduce packaging, improve recyclability and provide ease of use and storage. Salon System experts, Ruth Atkins and Lisa Stone, were on hand to demo the products and share insight.

Helena and Rebecca headed to the stunning Bluebird bar and restaurant, Chelsea, for an event hosted by Emily Ewart-Perks and Rider Latham, founders of Solo: a booking app that helps self-employed hair and beauty professionals to thrive, and Secret Spa: an at-home beauty service provider. Guests enjoyed drinks and canapés before listening to a Q&A with Beauty Pie founder, Marcia Kilgore, who had jetted in from the US to impart her wisdom and support independent pros in attendance.

What we’re wearing...

Helena chose floral feature nails alongside a lilac hue for her latest nail style, after spotting a design by @kaseyjunebeauty on Instagram. Nail tech, Rebecca Ellis of @beautyby__beck, Dartford, recreated the look and added a touch of gold sparkle to finish.

Rebecca’s feet are summer-ready, showcasing lilac Bio Sculpture EVO Gel Polish hue, Carmen. The colour was applied by @paintedby_joanna at the Elim event Rebecca attended.

Art editor, Jess, is sporting baby blue gel polish hue, Sundae, from The GelBottle Inc’s Daisy’s Diner spring colour collection. It was applied by Jess’ regular tech, Hazel Martin of Nail Creations By Hazel, Crawley.