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Editor's Letter

Summer is in full swing, and so are nail competitions and events that bring our creative, vibrant community together. Last month, I attended the Premiere Orlando trade show in Florida, where I reconnected with nail names from across the globe – some of whom I hadn’t seen for over a decade. While technology has its benefits and allows us to communicate quickly and easily, nothing compares to the joy of catching up with an industry icon face-to-face or the thrill of watching nail stylists compete live in an arena.

It’s these feelings that led Scratch to launch Scratch Social networking events, and the team hosted its second gathering after the first day of Premiere Orlando. It welcomed 200 nail pros and brand representatives, and we announced the Season One champion of the North America’s Star Nail Artist contest. I was delighted to meet so many of the shortlisted pros, who had been on their competition journeys with Scratch since October 2024, and they were able to congratulate each other on their work and connect with judges and sponsors. It was a fantastic evening – and you can read all about it from page 16.

Also in this issue, we shine a spotlight on Nailympia Orlando winners, and share snapshots from a first-of-its-kind event in Shanghai: The Avant-Garde Global Nail Art Show. This showcase, conceived by Shanghai Muzer Cosmetics Co. Ltd, was a stunning spectacle of creativity and collaboration that highlighted the talents of nail professionals worldwide. Watching models tell a story on a runway through nail art, and seeing the audience open-mouthed in admiration, delivered unforgettable moments: ones that only live events can deliver.

The next big industry event is The Scratch Stars Party, taking place on Sunday 6 July at The Underglobe, London. Over 300 Scratch readers, nail brand owners and industry friends will gather to celebrate the sector and be the first to know the winners of the Scratch Stars Awards 2025. I love hosting this event, which is now in its 13th year, as I get to witness the camaraderie that makes the nail sector so great, and reward the creativity, passion and hard work of individuals and businesses. I hope to see many of you at the party in person, or at an industry gathering soon.

Stay connected!

@helena.scratchmagazine

Do you need to renew or update your Scratch subscription? Call +44(0)1580 883 844

COVER CREDITS

Image courtesy of Shanghai Muzer Cosmetics Co. Ltd Nails: Suduan Wu Model: Lui Xin Yu Hair & make-up: Xiao Lan Hair & Make-up Team Stylist: Tain Chen

Follow Scratch : #ShowScratch

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This article appears in July 2025

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This article appears in...
July 2025
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Editor's Letter
Summer is in full swing, and so are nail competitions and events that bring our creative, vibrant community together.
Nail NATION
News & views from the nail industry
Fun in the USA
HELENA BIGGS shares nail tales from a trip to Orlando, where pros were united & competition champions were celebrated
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
The Scratch Scoop
The Scratch team offers an insight into its antics & unveils events, treatments & news from the nail realm
Inside look: The Nail Mansion 2025
Join LILLY DELMAGE at the first Nail Mansion event, hosted by acclaimed nail artist & brand owner, Kirsty Meakin
The Social Scene
Target audience: client or colleague? Have you felt pressure for your business’ social media posts to go viral?
BEHIND THE GRAM
Get to know social media nail stars as they offer an insight into their lives & share content creation tips
LIQUID & POWDER pointers
Brush up on your understanding of L&P acrylic as REBECCA HITCHON quizzes experts on how to achieve optimal results with the system
Silver celebrations
As West Sussex salon, Beauty By Nailistics, celebrates 25 years in business, owner Amanda Gould reflects on its growth & shares her ambitions
READERS GALLERY
Leicester nail art specialist, MIKA JOHN , highlights her favourite creations, career ambitions & go-to techniques
Jet Set Nails
Browse LILLY DELMAGE’S roundup of destination-inspired designs & holiday-friendly product picks
China runway couture
Avant-garde nail art received a phenomenal showcase in Shanghai at a surprise runway show for 300 VIP guests.
Formulas for Success
Ready to supercharge your nail skills? It’s ‘LE Power Hour’ time! Immerse in free education & business support with a helping hand from Light Elegance.
Nailympia News
Immerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, Alex Fox
How to build your business beautifully with ZAARA KING
With Zaara King, Beauty Business and Mindset Coach
Intentional interiors: design with purpose
Elevate the client experience with a focus on nail space design & comfort-friendly furniture options. Scratch Stars Awards salon finalists share their interior inspo with LILLY DELMAGE
Stamp It Out!
Offer speedy & effective nail artistry with an insight into stamping techniques & tools
Art with Jark
Scratch Stars Hall Of Fame pro & founder of Jark Nails, JIAK HING, shares a masterclass in gel polish design to elevate your artistic offerings
MEET THE JUDGES - PART 2
Introducing the business-savvy judges who have determined the winners across 10 categories in the UK&I’s most renowned nail industry awards
Through the Keyhole
Take a peek inside salon setups across the UK&I as Scratch unlocks each door
EXPERT ENGINEERING
As Japanese manufacturer, URAWA, gets set to celebrate 70 years of E-file engineering, ALEX FOX shares the brand’s story & future focuses
NAIL Clippings
LILLY DELMAGE uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
Fingernails in Focus
Get set for The Scratch Stars Party & summer events with shimmering nail inspo to catch attention on the dancefloor
Looking for back issues?
Browse the Archive >

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