Editor's Letter
The nail industry is rapidly changing.
Design and product developments are emerging all the time, and we’re witnessing a number of brands reformulating their products. Change can be confusing, especially as bans on certain ingredients come into force and conflicting information is presented across social media. At
Scratch
, we strive to keep the nail industry reliably informed, by sourcing insight from credible experts for articles in the magazine and on our website. Turn to page 10 for the facts surrounding the TPO ban in Great Britain.
At a time when clients are exposed to multiple information sources, we urge you to inform them using fact. Don’t be afraid to ask brands and experts questions that will provide you and your customers with clarity. Nowadays it’s crucial, as not everything is as it seems. We’re contending with artificial intelligence and issues like greenwashing – when a company markets itself as more environmentally friendly than it really is. From page 30, nail businesses, brands and organisations, united in their mission to protect the planet, provide advice to help you make a difference this Earth Month.
April is also World Autism Acceptance Month – an apt time to promote understanding of a neurodivergence that affects over one in 100 people. From page 26, read the story of an inspiring Newcastle nailist, who has built a thriving business that accommodates and champions the autistic community.
This month, we celebrate OPI: a brand that has made its mark on nail professionals, clients and consumers for 45 years. The work of its team graces this month’s cover in celebration, and we share the company’s legacy inside this issue, as well as insight into its products, education and community collaborations.
Stay informed and stay excited – the world of nails may not always be simple to navigate, but its rewards are plentiful.
Rebecca Hitchon Editor
rebecca.hitchon@scratchmagazine.co.uk
@becca.scratchmagazine
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Read about the cover photo shoot from page 16.
COVER CREDITS
Image courtesy of OPI, featuring the OPIcons collection, available via uk.wella.professionalstore.com Creative director & model: Mei Posso Nail artist: Tracy Dudziak @tracy_opiuki Photographer: Leo Hoang @leohoang_media