BEHIND THE GRAM
Get to know social media nail stars as they offer an insight into their lives & share content creation tips
Emily Horner – Manchester, UK
@emilyrobynnailartist
21.9K followers
My nail journey
I’ve worked in the nail industry for almost 10 years. I was drawn to it through my nail tech at the time, who created beautiful art – so I decided to try my hand at it. This ‘give it a go’ attitude got me where I am today: if I see something that looks like a great opportunity, I don’t hesitate to give it my best shot!
I began educating online because of TikTok. I was regularly posting my work and receiving messages from nail techs asking for support, as they were struggling to improve their skills. I decided to create a masterclass that answered all their questions and helped them tackle the issues they were facing. It’s now benefitted over 600 nail pros.
What makes me happy
The Lake District, a holiday to a new destination, cheese and crackers – and most importantly, time with my husband and daughter.
3 WORDS TO DESCRIBE MYSELF
Determined, kind, straightforward.
A day in my life
I have an 11-month-old, so my days typically involve an early start. When I’m not in the salon, I try to go for a run or visit the gym, before supporting my online students and spending as much quality time as I can with my daughter.
Signature style
This has evolved over time. I used to create girly, sparkly and encapsulated L&P acrylic designs. Now, my nail looks are clean and crisp with a funky twist.
Career highlights
My greatest achievements are launching my first educational tool: The Ultimate Nail Artist Masterclass, and writing five accredited nail courses. It fills me with pride when I see students finishing my online training with enhanced skills and knowledge. I trained for years to get to the standard they achieve within months!
Social media tips
I first noticed a lot of interest in my social media when I was consistently posting my L&P acrylic creations, and my following has grown since.
My top tips are:
1. Follow as many profiles as you can every day.
2. Don’t use the same images repeatedly to market your business. Mix it up!
3. Show your face in your profile photo – not your logo. People want to see who you are.
TECH TEACHING
The biggest lesson my career has taught me is that you never stop learning. I’ve also come to realise that you must leave your ego at the door whenever you’re undertaking any kind of education. When you’re protecting your image, you’re not giving yourself the best chance to learn.