Editor's LetterLove is in the air, and so is inspiration! The pages of this issue capture the magic of connection: with your clients, to your craft and your creative visions.

Nail NATIONNews & views

PASSION perfectedGlobal nail icon, Hazel Dixon, shares her love for the craft, blueprint for industry success & concept behind this month’s Scratch cover

THE HOT ListScratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services

Nail art mastery in MiamiImmerse in the diverse range of designs featured at The Nail Art Exhibition in Miami: a colourful celebration of industry talent & imagination

Crazy for hueSet clients’ hearts aflutter & attract attention to your services with REBECCA HITCHON’S roundup of Valentine’s nail designs, products & business tips

2025 SCRATCH STARS AWARDENTRY NOW OPEN!

Streamlining solutionsExplore digital & physical tools to aid organisation & support your nail business admin

Breaking Down BarriersNail techs share how they navigate challenges to

Inside look: EDUCATOR EVENT 2025REBECCA HITCHON REPORTS

Art with JarkScratch Stars Hall of Fame pro & founder of Jark Nails, JIAK HING , shares a masterclass in gel polish design to elevate your artistic offerings

NAIL CONDITIONS: to treat or to refer?LILLY DELMAGE explores how to manage common nail conditions, when to treat them & when to refer clients for medical advice

BEHIND THE GRAMGet to know social media nail stars as they offer an insight into their lives & share content creation tips

Nailympia COMPETITIONS NEWSImmerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, ALEX FOX

READERS GALLERYBristol-based gel manicurist & hairdresser, DAMON EVANS , shares his favourite nail techniques, products & designs

PERFORMANCE PlusIntroducing Acrylic Plus from Halo: an advanced L&P system for time-pressed pros & competition enthusiasts

How to build your business beautifullyTOP TIPS FOR SHIFTING YOUR MINDSET TO ENSURE SUCCESS

MANIFEST YOUR 2025 dreamsIn the third challenge of the North America’s Star Nail Artist contest, The GelBottle Inc set pros the task of sharing their hopes & dreams on nails using a foundation of BIAB™ & DesignEx Pro™ Extensions. Take a look at the creations…

Through the KeyholeTake a peek inside salon setups across the UK&I as Scratch unlocks each door

The Social SceneMastering ‘nailfies’: photography tips to elevate your social media content

Formulas for SuccessGen Z nails: how to capture the next generation of clients

GOLD RUSHSalon owner & seasoned nail competitor, Yuliia Kovalchuk, shares the importance of nail contests & how they push the boundaries of nail artistry on a global scale

NAIL ClippingsLILLY DELMAGE uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves

Fingernails in FocusPinterest searches for ‘friends matching nails’ have risen by 35%, so cater to client besties with matching mani inspo