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Scratch Magazine - May 2024
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In this edition
Editor's Letter
A t the Niche Nail Network trade event
Nail Nation
News & Views
The Hot List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
The Scratch Scoop
The Scratch team offers an insight into its antics & unveils events & treatment news across the nail & beauty realms
Behind The Gram
Get to know social media nail stars as they offer an insight into their lives & share content creation tips
Readers Gallery
Imaginative nail artist, HOPE IVEKICH, shares her go-to nail products & favourite creations
Love & Sparkles with Katy P nail artist
How to embrace the therapeutic power of nail art
Through the Keyhole
Take a peek inside salon setups across the UK&I as Scratch unlocks each door
Formulas for Success
Top tools to expand your skillset & elevate your knowledge
Monsieur Manicure
Manicurist & content creator, ALEX PHILAMOND, shares his industry journey, loves & hopes
Ford's Thoughts
The importance of professional presentation
Power & Polish with O.P.I
TROUBLESHOOTING TIPS FOR COMMON NAIL CONDITIONS
Notes from Nergish
Elevate your nail business with advice on upskilling from NERGISH WADIA-AUSTIN, esteemed industry consultant & trainer
Nail Clippings
#NOWTRENDING Turn your attention to pearlescent nail finishes
Fingernails in Focus
Create a buzz amongst clients with bee-themed nail art, in honour of World Bee Day on 20 May
Rising Up
As Scratch celebrates its 21st birthday & the 20th anniversary of sister brand, Nailympia, it presents two front cover images featuring bold, phoenix-inspired styling. ALEX FOX chats to the talent behind the looks
The Real Creatives of Cheshire
TV stardom has called for Paige Chohan: co-founder & CEO of nail brand, Bexy Glow. CALLIE ILEY explores how she’s making waves inside the nail industry & on the small screen
30 tips, trends & treats for feet
Elevate your pedicure offerings & explore product choices with CALLIE ILEY’S focus on footcare
Raising standards through ratings
Introducing the Salon Hygiene & Safety Rating Scheme: an initiative to elevate standards & ensure good practice in the nail & beauty sectors
Beauty in the Build
An eight-piece builder gel line joins The Manicure Company’s Zero portfolio, maintaining a focus on allergy avoidance, while supporting a stylish nail finish.
Nurturing the next generation
Explore the logistics & benefits of the apprenticeship process, as REBECCA HITCHON chats to salon owners that have reaped its rewards
Celebrating 20 years of Nailympia Competitions
As international nail competition brand, Nailympia, marks its 20th anniversary, global director, ALEX FOX, reflects on its milestones & shares its vision
Handy tools to aid your business
REBECCA HITCHON rounds up business resources to streamline your admin tasks, support your marketing efforts & aid efficiency
The Drive For Diversity
Inclusive nail studio owners, CARYS MUNRO & ELSIE TATE, share key pointers for attracting a diverse client base & creating a welcoming space for all
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