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Scratch Magazine - May 2024
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In this edition
Editor's Letter
A t the Niche Nail Network trade event
Nail Nation
News & Views
Rising Up
As Scratch celebrates its 21st birthday & the 20th anniversary of sister brand, Nailympia, it presents two front cover images featuring bold, phoenix-inspired styling. ALEX FOX chats to the talent behind the looks
The Hot List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
The Scratch Scoop
The Scratch team offers an insight into its antics & unveils events & treatment news across the nail & beauty realms
The Real Creatives of Cheshire
TV stardom has called for Paige Chohan: co-founder & CEO of nail brand, Bexy Glow. CALLIE ILEY explores how she’s making waves inside the nail industry & on the small screen
30 tips, trends & treats for feet
Elevate your pedicure offerings & explore product choices with CALLIE ILEY’S focus on footcare
Behind The Gram
Get to know social media nail stars as they offer an insight into their lives & share content creation tips
Raising standards through ratings
Introducing the Salon Hygiene & Safety Rating Scheme: an initiative to elevate standards & ensure good practice in the nail & beauty sectors
Beauty in the Build
An eight-piece builder gel line joins The Manicure Company’s Zero portfolio, maintaining a focus on allergy avoidance, while supporting a stylish nail finish.
Readers Gallery
Imaginative nail artist, HOPE IVEKICH, shares her go-to nail products & favourite creations
Nurturing the next generation
Explore the logistics & benefits of the apprenticeship process, as REBECCA HITCHON chats to salon owners that have reaped its rewards
Love & Sparkles with Katy P nail artist
How to embrace the therapeutic power of nail art
Through the Keyhole
Take a peek inside salon setups across the UK&I as Scratch unlocks each door
Celebrating 20 years of Nailympia Competitions
As international nail competition brand, Nailympia, marks its 20th anniversary, global director, ALEX FOX, reflects on its milestones & shares its vision
Formulas for Success
Top tools to expand your skillset & elevate your knowledge
Monsieur Manicure
Manicurist & content creator, ALEX PHILAMOND, shares his industry journey, loves & hopes
Ford's Thoughts
The importance of professional presentation
Handy tools to aid your business
REBECCA HITCHON rounds up business resources to streamline your admin tasks, support your marketing efforts & aid efficiency
Power & Polish with O.P.I
TROUBLESHOOTING TIPS FOR COMMON NAIL CONDITIONS
The Drive For Diversity
Inclusive nail studio owners, CARYS MUNRO & ELSIE TATE, share key pointers for attracting a diverse client base & creating a welcoming space for all
Notes from Nergish
Elevate your nail business with advice on upskilling from NERGISH WADIA-AUSTIN, esteemed industry consultant & trainer
Nail Clippings
#NOWTRENDING Turn your attention to pearlescent nail finishes
Fingernails in Focus
Create a buzz amongst clients with bee-themed nail art, in honour of World Bee Day on 20 May
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