Scratch Magazine - May 2024

In this edition


Editor's LetterA t the Niche Nail Network trade event
Nail NationNews & Views
The Hot ListScratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
The Scratch ScoopThe Scratch team offers an insight into its antics & unveils events & treatment news across the nail & beauty realms
Behind The GramGet to know social media nail stars as they offer an insight into their lives & share content creation tips
Readers GalleryImaginative nail artist, HOPE IVEKICH, shares her go-to nail products & favourite creations
Love & Sparkles with Katy P nail artistHow to embrace the therapeutic power of nail art
Through the KeyholeTake a peek inside salon setups across the UK&I as Scratch unlocks each door
Formulas for SuccessTop tools to expand your skillset & elevate your knowledge
Monsieur ManicureManicurist & content creator, ALEX PHILAMOND, shares his industry journey, loves & hopes
Ford's ThoughtsThe importance of professional presentation
Power & Polish with O.P.ITROUBLESHOOTING TIPS FOR COMMON NAIL CONDITIONS
Notes from NergishElevate your nail business with advice on upskilling from NERGISH WADIA-AUSTIN, esteemed industry consultant & trainer
Nail Clippings#NOWTRENDING Turn your attention to pearlescent nail finishes
Fingernails in FocusCreate a buzz amongst clients with bee-themed nail art, in honour of World Bee Day on 20 May
Rising UpAs Scratch celebrates its 21st birthday & the 20th anniversary of sister brand, Nailympia, it presents two front cover images featuring bold, phoenix-inspired styling. ALEX FOX chats to the talent behind the looks
The Real Creatives of CheshireTV stardom has called for Paige Chohan: co-founder & CEO of nail brand, Bexy Glow. CALLIE ILEY explores how she’s making waves inside the nail industry & on the small screen
30 tips, trends & treats for feetElevate your pedicure offerings & explore product choices with CALLIE ILEY’S focus on footcare
Raising standards through ratingsIntroducing the Salon Hygiene & Safety Rating Scheme: an initiative to elevate standards & ensure good practice in the nail & beauty sectors
Beauty in the BuildAn eight-piece builder gel line joins The Manicure Company’s Zero portfolio, maintaining a focus on allergy avoidance, while supporting a stylish nail finish.
Nurturing the next generationExplore the logistics & benefits of the apprenticeship process, as REBECCA HITCHON chats to salon owners that have reaped its rewards
Celebrating 20 years of Nailympia CompetitionsAs international nail competition brand, Nailympia, marks its 20th anniversary, global director, ALEX FOX, reflects on its milestones & shares its vision
Handy tools to aid your businessREBECCA HITCHON rounds up business resources to streamline your admin tasks, support your marketing efforts & aid efficiency
The Drive For DiversityInclusive nail studio owners, CARYS MUNRO & ELSIE TATE, share key pointers for attracting a diverse client base & creating a welcoming space for all
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