The Real Creatives of Cheshire

TV stardom has called for Paige Chohan: co-founder & CEO of nail brand, Bexy Glow. CALLIE ILEY explores how she’s making waves inside the nail industry & on the small screen

Are you an avid fan of The Real Housewives of Cheshire? The ITVBe reality TV show follows the lives of stylish, well-groomed women as they balance powerful roles with various commitments – and Bexy Glow CEO, Paige Chohan, is one of the stars.

The savvy beauty mogul appears as a main cast member in the current, 17th series of the show, showcasing glamorous outfits and her pregnancy journey. A focus on grooming has been a part of her life for many years, and she took her first steps into the world of nails as a client: enjoying frequent appointments. “At every salon visit, I would choose a different colour, design or shape,” she shares. “The power of a creative set of nails became a regular pleasure.”

Paige graduated from university with a degree in Arabic & Middle Eastern Studies, and began a career in brand design, before moving into brand development and growth alongside her now-husband, Amir. It was when she saw a barber shop kiosk open in her local retail park that an idea was ignited, which paved the way for success. “I was intrigued by the idea of enjoying a beauty service while on a shopping trip,” she shares.

“I began to plan for nail salon versions of the kiosk, accessible in the centre of retail parks.”

Paige’s idea led her to study an NVQ in Nail Technology, to glean the knowledge required to work in the industry. “After months of research and a few knockbacks, a retail park acknowledged my vision,” Paige continues. In 2019, the first pop-up nail salon kiosk, Nailbox, was opened in Broughton Shopping Park, Chester.

Paige Chohan

Paige reached out to nail stylist, Becky Willett, to work on the team. “Becky was a sought-after independent nail technician in Shrewsbury and was luckily seeking a change to her everyday schedule,” Paige explains. “She loved the idea of switching up her day-today role to work for Nailbox.” However, the journey wasn’t all plain sailing, as Paige continues: “We found issues with acrylic stock orders, noticing inconsistencies with shades and formulations. We both agreed that it was necessary to create our own range of L&P products, and worked together to make the idea a reality.”

Utilising Becky’s creativity and L&P acrylic expertise alongside Paige’s business development and research experience, the duo spent a year and a half testing formulations before they launched Bexy Glow in July 2022, as joint founders & CEOs. The range incudes cover acrylic powders in plain and shimmer shades, coloured and glitter acrylics, nail essentials and a primer, dehydrator and top coat.

Paige & Becky Willett

“Every product we release goes through rigorous testing for months to ensure it delivers results and complements our other products well,” Paige shares. “We want to continue adding more to our product line essentials to ensure that Bexy Glow becomes a one-stop shop for nail technicians, and the brand is excited to be sponsoring the Scratch Stars Awards Mixed Media Artist of the Year category 2024.”

“I work to improve the way the business operates and grows daily, and showcasing it on The Real Housewives of Cheshire is great for national recognition.”

Paige, who gave birth to her first child on 30 March, juggles her roles as a mother and cofounder of Bexy Glow alongside her appearance on The Real Housewives of Cheshire. She first appeared on the show’s 16th season as a guest, and is now a full-time TV ‘housewife’. “I’m showcasing more of who I am and offering an insight into my family and work life,” she reveals. “The show also follows my pregnancy, from my third trimester to my baby’s birth.

“I love having the opportunity for people to get to know me, my family and my work, and to share such exciting times in my life. It’s so fun to be involved with such a well-known show and I’ve always been open to new experiences, so I’m looking forward to what this next chapter will bring.”

Viewers can expect to see Paige wearing shades from the Bexy Glow product range throughout her TV appearance. With her busy filming schedule and commitments to her newborn, Paige notes that she no longer has time for weekly nail appointments. She opts for Bexy Glow’s shimmering L&P acrylic cover powders, sharing: “My go-to hue is Bubble Pink. It’s a neutral shade that goes with everything, and has a hint of sparkle for a glamorous, everyday look.”

The Real Housewives of Cheshire also documents how Paige is working to grow the Bexy Glow business. “My role involves liaising with manufacturers and our laboratory, ensuring that the development of new and existing products is running seamlessly, as well as undertaking and creating new marketing and product opportunities,” she details. “Essentially, I work to improve the way the business operates and grows daily, and showcasing it on The Real Housewives of Cheshire is great for national recognition. We love opening the doors to the nail industry to those outside of it, showing the passion and creativity of our community.”

The Real Housewives of Cheshire is available to watch on ITVBe.