Notes from Nergish

Elevate your nail business with advice on upskilling from NERGISH WADIA-AUSTIN, esteemed industry consultant & trainer

ABOUT NERGISH

Nergish Wadia-Austin is a highly regarded international hair, beauty, spa and wellness industry expert. She has been a consultant and business management trainer for over 40 years, dedicated to improving service and retail performance worldwide.

Nergish’s ability to identify and address business gaps, along with her commitment to high-performance team development and customer service excellence, make her a valuable asset for salons keen to boost revenue and improve operations. Her unique approach includes tailored training for leaders and nail, beauty and hair salon professionals.

Nergish regularly speaks at business events across the globe and is a judge for industry awards. She offers courses via www.hairandbeautyexpert.com and is CEO & founder of PHAB Service Stars: a measure of excellence for hair and beauty professionals.

Check out Nergish’s business management training courses at www.hairandbeautyexpert.com and apply for a PHAB Service Star at www.phabservicestars.com

/nergishwadiaaustin & /phabservicestars

@nergishwadiaaustin & @phabservicestars

In an industry where creativity reigns supreme, it’s easy to get swept up in perfecting your craft and overlooking the equally vital aspects of business management and retail sales. Embracing a diverse skill set and continuously upskilling can be the game-changer that propels your nail business to new heights.

The importance of diversification

While honing your creative techniques is undoubtedly crucial, diversifying your knowledge to include business practices that help you run a successful column and recommending retail solutions is also essential. By expanding your skill set beyond the realm of nail artistry, you empower yourself to make informed business decisions, attract a broader clientele and drive revenue growth.

Selling retail solutions

One area of nail technician training that is often overlooked is retail sales. By learning how to effectively sell retail solutions to your clients, you enhance their overall experience, while boosting your bottom line. Offering quality nailcare products, such as cuticle oils, hand creams and nail strengtheners, not only adds value to your services, but establishes you as a trusted authority in nailcare.

For example, educating your clients on the benefits of at-home nailcare routines and recommending suitable products can help them maintain their manicures between salon visits, leading to healthier nails and longer-lasting results. Additionally, retail sales can serve as a lucrative revenue stream, supplementing your income and contributing to the overall success of your business.

Better business practices

Understanding the fundamentals of business management is essential for longevity in the nail industry. Mastering marketing strategies, client retention techniques, finances and appointments can help you overcome common hurdles and navigate challenges with confidence. For instance, implementing effective marketing strategies, such as social media promotions and loyalty programmes, can help you attract new clients and retain existing ones. Moreover, optimising your appointment scheduling system can maximise your productivity and ensure a seamless experience for your clients, fostering customer satisfaction and loyalty.

Overcoming hurdles

Challenges may include:

• Limited clientele. Training courses can help you attract a more diverse clientele, increasing your market reach and enhancing revenue potential.

• Stagnant growth. This can be reversed by attending courses that focus on increasing customer spend by implementing effective consultation practices and retail solutions.

• Lack of recognition. Upskilling can enhance your professional reputation and credibility within the industry, making you a sought-after expert and opening doors to awards and recognition opportunities. Applying to the PHAB Service Stars is a simple way to gain recognition as an expert. Noted as ‘the Michelin Stars of the nail, hair and beauty sector’, a PHAB Service Star recognises and supports the best in business.

Benefits of upskilling

The benefits of diversifying your skills and upskilling extend far beyond the confines of your salon. From expanding your business and increasing turnover, to enhancing your reputation and gaining industry recognition, the rewards are limitless. By investing in your professional development, you not only elevate your own career, but contribute to the advancement of the nail industry as a whole.

Expanding your knowledge beyond creative techniques means that you can overcome challenges, drive growth and achieve lasting success in your nail business. Seize every opportunity to learn and grow, and watch your business flourish.