Editor's Letter

Love is in the air, and so is inspiration! The pages of this issue capture the magic of connection: with your clients, to your craft and your creative visions. Whether you’re a seasoned nail technician or taking your first steps into the field, this month’s edition is filled with inspirational stories, advice and nail styles to ignite your imagination and elevate your skills. Check out Valentine’s and alternative Valentine’s designs from page 28 and on page 50, and learn how to capture the hearts of the Gen Z demographic on page 80.

As February is a month typically associated with passion, we’ve packed this issue of Scratch with articles on nail pros who love their careers for different reasons. Hazel Dixon, creator of this month’s romance-themed cover nails, shares her guide to achieving success in the sector, while Ukrainian pro, Yuliia Kovalchuk, details the attraction of nail competitions. We also learn about Elena Popova, the master nail stylist behind the marketing imagery for Nailympia Competitions 2025, who unveils why her attention is turning to teaching. And don’t miss the story of The Nail Art Exhibition in Miami: a colourful collection of work curated by celebrity nail tech, Kleopatra Tsompani.

We also dive into business tips: sharing strategies for better organisation, navigating common nail conditions and how to take high-quality photos for social media. What’s more, the 13th Scratch Stars Awards, which recognises exceptional nail talent in the UK and Ireland, is open for entry, and I invite you to put yourself forward for an accolade. Scratch Stars titles are awarded to pros and business owners who demonstrate passion, skill and exceptional service, so be confident in your ability and fill in an entry form before 10 March. Find out everything you need to know about the process from page 34.

This month is the perfect time to celebrate you: the nail stylist who clients love to talk to, laugh with and tell their friends about. Your skills and services make our industry shine. We’d love to know what aspect of your job you love most, so reach out to us on social media and share it with us!

Until next month, Do you need

Helena Biggs Editorial & partnerships director +44(0)1959 547 000 helena.biggs@scratchmagazine.co.uk