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Fingernails in Focus

Pinterest searches for ‘friends matching nails’ have risen by 35%, so cater to client besties with matching mani inspo

‘The same, but different’ was the brief for these richly embellished manicures by Texas tech, @__nailsbylexx. The nail pro matched the designs but varied the shades used on the clients’ nails.
Identical moo-nicures were created by pros at Royal Nails in Colima, Mexico. Vibrant cow print patterns were painted on alternating base colours for a striking effect.
North Carolina’s @firenailsbymara shared this photo with the caption: ‘Friends that slay together, stay together’. Red, pink and gold hues make for a happy trio of clients.
What pairs better than two bold hues? Best friends and a nail salon! Istanbul’s Elif Durmuş created complementary nail styles, featuring pink and purple stars.
Negative space neon nails were chosen by two friends, who headed to Quattro Beauty Studio in Ontario. Vibrant hues make for bold and uplifting finishes.
An ethereal theme was chosen by this friend duo. Stockholm-based nail artist, @nailsbyfrikiki, topped neutral almond nails with delicate flower and butterfly details.
A bestie festival trip led these clients of Poland’s @pazy.zuzy to request vibrant nail art to suit the vibe of their fun-filled weekend.
This friendship trio gathered at Regal Nails, Hastings, to request nail styles in pink and white colour palettes. The French tips and abstract details make for BFF nail goals.
A mother-daughter day called for matching coral red manicures, and the nail pros at Melkham’s The Beauty Box were happy to oblige.
This article appears in February 2025

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This article appears in...
February 2025
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Editor's Letter
Love is in the air, and so is inspiration! The pages of this issue capture the magic of connection: with your clients, to your craft and your creative visions.
Nail NATION
News & views
PASSION perfected
Global nail icon, Hazel Dixon, shares her love for the craft, blueprint for industry success & concept behind this month’s Scratch cover
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
Nail art mastery in Miami
Immerse in the diverse range of designs featured at The Nail Art Exhibition in Miami: a colourful celebration of industry talent & imagination
Crazy for hue
Set clients’ hearts aflutter & attract attention to your services with REBECCA HITCHON’S roundup of Valentine’s nail designs, products & business tips
2025 SCRATCH STARS AWARD
ENTRY NOW OPEN!
Streamlining solutions
Explore digital & physical tools to aid organisation & support your nail business admin
Breaking Down Barriers
Nail techs share how they navigate challenges to
Inside look: EDUCATOR EVENT 2025
REBECCA HITCHON REPORTS
Art with Jark
Scratch Stars Hall of Fame pro & founder of Jark Nails, JIAK HING , shares a masterclass in gel polish design to elevate your artistic offerings
NAIL CONDITIONS: to treat or to refer?
LILLY DELMAGE explores how to manage common nail conditions, when to treat them & when to refer clients for medical advice
BEHIND THE GRAM
Get to know social media nail stars as they offer an insight into their lives & share content creation tips
Nailympia COMPETITIONS NEWS
Immerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, ALEX FOX
READERS GALLERY
Bristol-based gel manicurist & hairdresser, DAMON EVANS , shares his favourite nail techniques, products & designs
PERFORMANCE Plus
Introducing Acrylic Plus from Halo: an advanced L&P system for time-pressed pros & competition enthusiasts
How to build your business beautifully
TOP TIPS FOR SHIFTING YOUR MINDSET TO ENSURE SUCCESS
MANIFEST YOUR 2025 dreams
In the third challenge of the North America’s Star Nail Artist contest, The GelBottle Inc set pros the task of sharing their hopes & dreams on nails using a foundation of BIAB™ & DesignEx Pro™ Extensions. Take a look at the creations…
Through the Keyhole
Take a peek inside salon setups across the UK&I as Scratch unlocks each door
The Social Scene
Mastering ‘nailfies’: photography tips to elevate your social media content
Formulas for Success
Gen Z nails: how to capture the next generation of clients
GOLD RUSH
Salon owner & seasoned nail competitor, Yuliia Kovalchuk, shares the importance of nail contests & how they push the boundaries of nail artistry on a global scale
NAIL Clippings
LILLY DELMAGE uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
Fingernails in Focus
Pinterest searches for ‘friends matching nails’ have risen by 35%, so cater to client besties with matching mani inspo
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February 2025
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