EDITOR'S LETTER
As the leaves start to fall and the temperature drops, we step into an exciting time in the nail industry calendar: the autumn/winter season. Rich colour palettes and textured finishes are welcomed, alongside a nod to luxury with chrome, cat eye and jewel tones. Nude and natural-looking shades will remain ever-popular, but are elevated for 2025 with micro-French finishes and subtle accents. Each season, we see greater opportunities to experiment with nail designs, and brands are meeting demands with artistic tools and cat eye collections, which afford speedy yet mesmerising nail looks. Turn to page 34 to explore trending nail art inspiration for the coming months, to ensure you fulfil the needs of fashion-forward clients.
Beyond colour and style, attract customers with the addition of a new service to your business menu, such as hair removal, skincare options or a lash or brow lift. Not just a means for extra profit, luxury add-ons can diversify your client base and encourage loyalty. Whatever the size of your business, explore treatments and initiatives to introduce from page 66, and refine your service menu before the festive rush.
This issue is bursting with inspiration to help you step confidently into the new season, from trend forecasts and product spotlights to business insights and step-by-steps. Whether your clients crave bold statements or subtle sophistication, Scratch will help you keep their nails – and your business – in perfect shape.
Here’s to a season of creativity, growth and fun with colour.
Until next month,
Helena Biggs Editorial & partnerships director
helena.biggs@scratchmagazine.co.uk
I @helena.scratchmagazine
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COVER CREDITS
Image courtesy of OPI UK&I
uk.wella.professionalstore.com /OPINailsUK @opinailsuk @opinailsuk
OPI brand manager: Mei Posso
OPI education brand manager: Charlotte Lowe
Photographer: Leo Hoang www.leophoto.co.uk @leohoang_media
Nail stylist: Lucy Price
@lucyrosenails @lucyrose_nails
Make-up artist: Chloe Palmer @chloenicolepalmer
Hairstylist: Jo Wilcox /Jo-Wilcox-Hairdressing
Stylist: Madeline Dungar @madeline.dungar
Model: Micah Barnes of Hired Hands Models, London @micahbarnes
Retoucher: Lo Sidelind
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