Scratch Magazine - April 2025

In this edition


Editor's LetterWhen was the last time you took a step back from your business and analysed its impact? This month, I encourage you to carve out a few hours in your schedule for administration...
Nail NationNews from the nail industry
Style & SubstanceStep into a realm of vibrant nail art opportunities with Shellac™ Vivid: a range of high opacity, bold additions to CND™’s much-loved gel polish line
The Hot ListScratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
THE Scratch scoopThe Scratch team offers an insight into its antics & unveils events, treatments & news from the nail realm
Meet Molly-Mae’s manicuristLilly Delmage chats to nail artist & educator, Corrine Jackson, about her career journey & work with high-profile clients
Eggstra Special StylesBe prepared for a hoppy Easter with Lilly Delmage's roundup of nail designs to suit a variety of skillsets & timeframes
Icon Of IndustryAs Jan Arnold steps down from her role at CND™ after 46 years, Scratch shares her inspirational career story that combines style, science, creativity & success
Fashion-Forward FingertipsGo backstage with nail teams at autumn/winter 2025 Fashion Weeks, as they divulge the inspirations, products & processes behind their creations
Through The KeyholeTake a peek inside salon setups across the UK&I as Scratch unlocks each door
The Social SceneLilly Delmage unlocks social media secrets & shares expert tips to help boost the online profile of your business
Beyond The BottleAs plastic packaging tax rises, the beauty industry’s waste problem grows. Scratch explores solutions to help you do your part for the planet
Presentation PointersWant to create a stellar first impression? Lilly Delmage explores branding, marketing & personal presentation options to help attract & retain clients
Art With JarkScratch Stars Hall of Fame pro & founder of Jark Nails, JIAK HING, shares a masterclass in gel polish design to elevate your artistic offerings
Elevate & excel with CuccioExplore the growth of nail brand, Cuccio: from humble beginnings in Venice Beach to empowering nail pros worldwide with products, education & retail opportunities
READERS GALLERYNail artist & home-based business owner, TERI RENSHAW, unveils her career goals & stylish creations
Wedding WondersEntice bridal clients & ensure nails dazzle for ‘I do’ with top tips, design inspo & product picks to suit a variety of wedding styles
BEHIND THE GRAMGet to know social media nail stars as they offer an insight into their lives & share content creation tips
Breaking Down BarriersNail techs share how they navigate challenges to flourish in their careers
Nailympia COMPETITION NEWSImmerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director
CHANGE AND transformationThe penultimate North America’s Star Nail Artist challenge called for fantasy nail styles, inspired by change. Take a look at the creations of the 18 contestants, each hoping to scoop the top title
How to build your business beautifullyHow to raise your prices without losing clients
Nail ClippingsThe hashtag, #nailpiercing, has featured in over 32k posts on Instagram, and this number is rapidly rising. Nail techs are using jewellery to elevate their creations...
Fingernails in FocusTake a look at adorable pet paw-traits on nails to mark National Pet Month
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