THE Scratch scoop

The Scratch team offers an insight into its antics & unveils events, treatments & news from the nail realm

Helena Biggs Editorial & partnerships director

Jess Wilkie Art editor

Rebecca Hitchon Deputy editor

Lilly Delmage Multiplatform writer

Flippin’ fun for Pancake Day

The editorial team enjoyed a pancake decorating contest in the office on Shrove Tuesday, with each member spending five minutes showcasing their artistic abilities with pink and black edible paints. The Scratch-themed pancakes were judged by CEO & publisher, Scott Derbyshire. He determined Helena’s pancake design, featuring #ShowScratch, a nail polish bottle and a Scratch Star, as the winner.

the pancake

creations of Rebecca,

Helena and Lilly.

REPLAY

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Why nail pros should submit a PHAB Service Stars application

Helena chats to Nergish Wadia-Austin, industry consultant & founder of PHAB Service Stars, and Katie Clark, award-winning pro, brand founder & advisory board member, about the benefits of applying for a PHAB Service Star. Serving as a benchmark for excellence in performance and service standards, the accolade is awarded based on a fair, independent assessment system and offers valuable feedback to applicants.

How to become a content creator for nail brands

Nail pro, social media expert & content creator, Zoya Mac, shares how to get noticed by brands and pursue collaborations. She divulges top tips for creating engaging, eye-catching posts and details advice for working with nail companies. Read more about Zoya on page 44.

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All about The Academy, Glasgow’s Spa Traineeship programme for budding therapists

Kate Berry and Jenny Storey, directors of The Academy, Glasgow, discuss their successful Ofqual regulated spa traineeship programme, which serves to provide salon and spa venues with exceptional trainees to fulfil employment needs.

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Networking & new products at PB London

Helena, Rebecca and Lilly headed to the Professional Beauty trade show at ExCeL London on 3 March, where they chatted to members of the industry and unearthed handy tools and products to support pros. Rebecca posed for a pic at the Gelish stand with March’s issue of Scratch, which features the brand’s Now & Zen spring collection on the front cover. Demos were observed, and the team watched students and pros compete in Professional Beauty’s nail competitions, in collaboration with The FNP.

Helena with Nikki Henton, founder of Jaspy, a community platform for salon owners.

Make-up artist & Glow Up star, James Mac, led a demo using Andreia Professional products.

Glitterbels head of education, Charli Jepson, showcasing her feature in Scratch’s March issue.

Lilly and Rebecca with members of the ABT Insurance team.

What we’re wearing...

Helena is channelling the spring-friendly pistachio nail trend, courtesy of Dartford’s Rebecca Ellis (@beautyby__beck).Her almond-shaped enhancements feature the hue at the tips, with Champagne-coloured artistic elements created using gel paint.

Hazel Martin of Nail Creations by Hazel, Crawley, tended to Jess’ nails, applying The GelBottle Inc (TGB) gel polish hue, Brighton Rock. The shade is inspired by the seaside town where TGB was founded.