1 mins
Editor's Letter
When was the last time you took a step back from your business and analysed its impact? This month, I encourage you to carve out a few hours in your schedule for administration and focus on your calendar, finances, social media growth and overall presentation. If your books are full and you’re struggling to find a work-life balance, perhaps it’s time to raise your prices. Demand is there – you just need to navigate it, and columnist, Zaara King, serves up advice to do so on page 84.
However, if you’re struggling to make an impact online and aren’t getting the foot traffic you yearn for, consider the first impression your business makes on potential clients. Perhaps your marketing language isn’t resonating with your desired clientele, or your branding isn’t representative of the business you run. The colours you choose, tone you use and way you present yourself personally can be the differences between a client making a booking and scrolling past one of your social media posts. Turn to page 50 for top tips on creating a stellar impression with prospective clients, and start implementing them today to reap rewards.
There are always positive changes that can be made to better a business. Explore this issue to evaluate sustainable packaging solutions, enhance your nail art offerings and gain insight into what it takes to be called upon by high-profile clients. While it’s important to reward yourself for past achievements, it’s also imperative to set goals – no matter how small – to keep growing.
Don’t just spring clean your physical nail space this season: spruce up your business offerings and tidy up your work practices with a helping hand from this month’s articles, and you’ll soon see dwindling areas start to flourish.
Until next month,
Helena Biggs
Editorial & partnerships director +44(0)1959 547 000 helena.biggs@scratchmagazine.co.uk
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Image courtesy of CND™ (Creative Nail Design, Inc.) showcasing the Shellac Vivid™ range, available in the UK and Ireland via www.sweetsquared.com Nail art: Giselle Caballero
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