Scratch Magazine - December 2025

In this edition


Eds LetterAs 2025 draws to a close, I have
Nail NATIONnews & views
Cover StoryUnwrap the career story of Daniela Blahova, the nail stylist & visionary behind this month’s stunning Scratch cover
The Scratch ScoopThe Scratch team offers an insight into its antics & unveils events, treatments & news from the nail realm
THE HOT ListScratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
2025: The industry rewindScratch rounds up momentous nail & beauty moments from the past year
FESTIVE FINGERTIPS to sleigh the seasonHave yourself a mani little Christmas with JESS WATTS’ roundup of dazzling designs & party-perfect nail art inspo
5 ways to promote team wellbeing this monthNurture employees & navigate the festive rush mindfully with REBECCA HITCHON’S roundup of tips for taking care of your team
BEHIND THE GRAMGet to know social media nail stars as they offer an insight into their lives & share content creation tips
SCRATCH PADSWhere confidence meets community
Art with JarkScratch Stars Hall Of Fame pro & founder of Jark Nails, JIAK HING , shares a masterclass in gel polish design to elevate your artistic offerings
READERS GALLERYAs North Yorkshire’s LISA-MARIE HOGGARD celebrates one year of salon ownership, she shares her favourite nail creations & future goals
Colour with PurposeExplore Andreia Professional’s spectrum of innovation across the nail & make-up categories
How to build your business beautifullyAbout Zaara King Beauty business and mindset coach,
NASNA: Season 2, Challenge 2 submissionsMarvel over the masterful location-inspired nails crafted for the second NASNA challenge
Formulas for SuccessAnalyse your business & make motions to elevate its excellence with advice from ELAINE WATSON , global education director at Light Elegance
Helping HandsDiscover how a mentor could transform your nail business, as REBECCA HITCHON quizzes coaches on their offerings
Through the KeyholeTake a peek inside salon setups across the UK&I as Scratch unlocks each door
BRAND WATCHJESS WATTS gets to know the names behind companies & brands attracting attention across the nail scene
STAR QualityHow to become a great brand ambassador
Obsessulating over ELPHABAALICE NALI , Scratch Stars Mixed Media Artist of the Year 2025 & Nailympia London 2025 Art Winner of Winners (Division 3) shares a step-by-step guide to painting Wicked protagonist, Elphaba, portrayed by Cynthia Erivo, on nails
The Social SceneDo you really need the latest phone to create great content?
Nailympia COMPETITIONS NEWS2025 reflections & Nailympia London results
The power of COMMUNITYLYNDS JOYCE, founder of The Black Canvas Society online nail collective, shares why curating a strong network is important for beginner nail techs
NAIL ClippingsJESS WATTS uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
Fingernails in FocusPut the ‘art’ in ‘party’ this season with glitzy & glamorous nail inspo to turn heads at events
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