Scratch Magazine - February 2024

In this edition


Editor's LetterFebruary is traditionally a month focused on love
Nail NATIONnews & views
Creativity & The ClimatalypseA powerful environmental message connects a series of striking, nail-focused images, one of which features on this month’s cover. REBECCA HITCHON finds out more about the nail inspo & on-set photo shoot antics
THE SCRATCH scoopThe Scratch team offers an insight into its antics & unveils events & products from the nail & beauty realms
THE HOT ListScratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
2024 Scratch Stars AwardsEmbrace the opportunity to join the elite group of salons & industry professionals that hold a Scratch Star title: a symbol of excellence in the UK&I nail sector
Love StruckCapture the hearts of clients with 40 Valentine’s themed nail designs & products to express affection & artistry
Luxe LIFEElevate your mani/pedi services & indulge clients with TGB Spa; a refillable bodycare system with luxury aesthetic
BEHIND THE GRAMGet to know social media nail stars as they offer an insight into their lives & share content creation tips
GEL GOALS: MasteredDelve into the glories of the gel system & explore products to sculpt, perfect, aid artistry & more
Better TogetherTAMMY KOSLOWSKI, founder & director of House of NAF!, spills the story of a collaboration that serves to empower young people as they journey into the beauty industry
Community cultureExplore how to use & navigate online nail forums appropriately with advice from their founders & leaders
NOTES FROM NergishReach your goals & ensure success with advice from esteemed beauty business expert, NERGISH WADIA-AUSTIN
Enter the DRAGONEmbrace the Lunar New Year in style by brushing up on your knowledge of Chinese legends & channelling the spirit of the dragon through nail art
HIRING HELPAre you seeking a new staff member but unsure how to nail the recruitment process? Check out REBECCA HITCHON’S roundup of advice
Through the KeyholeTake a peek inside salon setups across the UK&I as Scratch unlocks each door
Love & Sparkles with Katy P nail artistThe World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
Nail SOS: Repairs & refundsScratch explores common causes & salon solutions to nail damage & the importance of having a clear policy in place for repairs
Power & Polish with OPIElevate your business & embrace new techniques with advice from the Scratch Stars award-winning OPI team
TECH FOR TechsREBECCA HITCHON gets the scoop on high-tech launches, decodes hot topics & sources tech-savvy tips for your business
READERS GALLERYGlasgow-based CND™ ambassador, MONIKA BANNATYNE, shares her sleek nail designs, preferred techniques & career highlights
FORD’S ThoughtsThe Salon Hygiene & Safety Rating Scheme (SHSRS)
Boss the BLENDPolish up your ombré application with tech tips, design inspiration & step-by-steps
Nailympia COMPETITION NEWSImmerse in competition highlights, interviews & points to note from the Nailympia realm, with its global director, Alex Fox
Clear & ClarifiedDoes your treatment menu make sense to clients? Techs dish out advice to ensure clients choose the right service for their needs
SCRATCH PADSA thrilling first chapter. Immerse in the story of Chapter1, a Cheltenham salon with a stylish interior & owner who champions the client experience
NAIL ClippingsThe shimmering cat eye nail style has made a resurgence, helped by the launch of velvet effect nail products. Check out inspo from nail artists on Instagram...
Fingernails in FocusFeeling peachy keen? Pros share nail designs inspired by Peach Fuzz, Pantone’s Color of the Year 2024
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