NOTES FROM Nergish

Reach your goals & ensure success with advice from esteemed beauty business expert, NERGISH WADIA-AUSTIN

To be a successful nail technician, you must embody three things: personality, knowledge and skill.

Exceptional personality qualities

Successful nail professionals exhibit a blend of precision and creativity, making a welcoming environment for clients. Patience is key, ensuring meticulous attention to detail, while excellent communication skills establish a strong rapport with clients. It’s also important to understand and deliver your unique brand of service with kindness.

Knowledge is power

A superior grasp of nailcare fundamentals, from anatomy to environmental practices, will empower your career, and informed decisions about products and tools contribute to client safety and satisfaction. This way of working not only aligns with modern customer values, but will enhance your credibility in the competitive market.

Elevation of skills

Staying at the forefront of the industry involves a commitment to ongoing education. Position yourself as a dedicated industry leader by continually updating your skills; embracing advances in repair techniques, enhancements, art and health. This adaptability will not only impress clients

and help you meet their expectations, but ensure you stay relevant in an ever-changing beauty landscape.

“Staying at the forefront of the industry involves a commitment to ongoing education. Position yourself as a dedicated industry leader by continually updating your skills.”

Next steps

Nail technicians who already hone these three factors stand a great chance of qualifying for the coveted PHAB Service Star. This industry benchmark recognises a relentless pursuit of excellence in the world of nailcare.

If you demonstrate these qualities, apply for a PHAB Service Star as soon as possible, so your practices can be verified and you can benefit from recognition and support.

Those that qualify for a PHAB Service Star:

• Perform at a higher level than industry average.

• Are able to back this up with requested evidence.

• Boast exceptional customer testimonials detailing superior services, hygiene and safety standards, environmental and sustainable practice plans and more.

• Commit to ongoing learning.

To apply, visit www.phabservicestars.com

ABOUT NERGISH

Nergish Wadia-Austin is a highly regarded international hair, beauty, spa and wellness industry expert. She has been a consultant and business management trainer for over 40 years, dedicated to improving service and retail performance worldwide.

Nergish’s ability to identify and address business gaps, along with her commitment to high-performance team development and customer service excellence, make her a valuable asset for salons keen to boost revenue and improve operations. Her unique approach includes tailored training for leaders and nail, beauty and hair salon professionals. Nergish regularly speaks at business events across the globe and is a judge for industry awards. She offers courses via www.hairandbeautyexpert.com and is CEO & founder of PHAB Service Stars: a measure of excellence for hair and beauty professionals.