COPIED
2 mins

The Great Form Escape

Nail pros from Mexico, the USA & Canada got to grips with Light Elegance’s BLINKForms in a challenge set by the brand for the North America’s Star Nail Artist contest. Check out the creations…

The first North America’s Star Nail Artist contest invited 40 shortlisted pros from Mexico, the USA and Canada to compete in a fierce nail battle from October 2024 to May 2025. Each month, a challenge is set by a sponsor, and artists are required to interpret the brief and create a nail design to wow the judging panel.

These works are judged alongside a write-up and video submission, and two announcements are made. The first details the pros through to the next challenge, and the second shares those who enter the Wild Card stage and need to fight for their places in the contest.

Following Challenge One eliminations, it was up to Light Elegance to set November’s task, and 31 artists got creative with the brand’s BLINKForms. Marvel at their entries and follow Scratch on social media to discover who’s still in the running to be crowned North America’s Star Nail Artist at the Premiere Orlando exhibition on 1 June.

Challenge Two: The Great Form Escape

Light Elegance sent competing nail artists a box of products, including BLINKForms, to create five nails in response to a brief. All contestants had to provide a video showcasing the products being used, alongside a write-up to explain their concepts.

The brief

Light Elegance’s beloved global education director, Elaine Watson, has mysteriously vanished after pulling an all-nighter to finalise the BLINKForms instructional videos. Rumour has it, the mischievous BLINKForms, eager to explore their full potential, whisked Elaine away into a parallel dimension of endless nail possibilities. Fear not! Dynamic Light Elegance duo, Lezlie McConnell and Lexy McLellan, are on the case. They need help to rescue Elaine and unlock the secrets of BLINKForms.

For this challenge, judges sought boundary-pushing designs that showcase the versatility of BLINKForms. The most extraordinary designs would not only save Elaine, but secure a coveted spot in the Light Elegance education programme and the eternal gratitude of the Light Elegance team.

THE JUDGING PANEL:

Helena Biggs, editorial & partnerships director at Scratch.

Jan Arnold, co-founder & style director at CND™.

Danny Haile, CEO & founder of Gelish.

Lezlie McConnell, co-founder at Light Elegance.

Annabel Maginnis, co-founder at Glitterbels.

Mr. Luis, celebrity nail artist & educator at LeChat Nails.

Elaine Watson, global education director at Light Elegance.

Vu Nguyen, dean of education at Nail Alliance.

Beth Livesay, senior manager of education content at CND™.

Charli Jepson, head of education at Glitterbels.

Lexy McLellan, creative director at Light Elegance.

Guin Deadman, master educator at LeChat Nails.

Katy Pottle, The World’s Star Nail Artist 2023.

“For this challenge, judges sought boundary-pushing designs that showcase the versatility of BLINKForms.”

This article appears in December 2024

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December 2024
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