NOTES FROM Nergish

Want to elevate your nail business & boost your skills? Industry expert, NERGISH WADIA-AUSTIN, divulges details of her training courses

Check out Nergish’s business management training courses at www.hairandbeautyexpert.com and apply for a PHAB Service Star at www.phabservicestars.com

/nergishwadiaaustin & /phabservicestars

@nergishwadiaaustin & @phabservicestars

In today’s competitive nail industry, standing out requires more than just great technical ability. It demands business savvy, exceptional customer care and a strategic approach to maximising earnings. That’s where my business training courses for nail salon owners and technicians make a real difference. With over 40 years’ experience in the beauty industry, I’ve developed targeted one-day training sessions to equip professionals with the practical knowledge they need to thrive.

Whether you’re a salon owner seeking to improve business performance or a nail technician wanting to boost income potential, my courses cover all elements of successful operations, from customer interactions to revenue strategies.

For salon owners: learning the business essentials

Running a nail salon comes with unique challenges. As an owner, you must understand not only nail treatments, but customer service excellence, team management, local marketing and retailing. My one-day courses for nail salon owners break down these areas into actionable steps that can drive immediate results. Following the training, salon owners leave with a clear action plan to increase revenue, strengthen client relationships and streamline operations.

I teach:

• How to ensure client retention. Keeping clients coming back is essential for stable growth. I cover proven strategies for building client loyalty and handling feedback.

• Dynamic pricing and its uses. Learn to optimise pricing structures, manage costs and plan promotions that attract clients, without sacrificing profits.

• Leadership and staff motivation. Successful salons thrive on motivated teams. I guide owners on how to empower staff, set clear expectations and create an enjoyable salon culture.

• How to achieve operational efficiency. From scheduling to supply management, I reveal ways to reorganise operations, so you can focus on growth via improved day-to-day routines.

For nail technicians: soft skills for maximum earnings

Technical skills are only part of the equation for nail technicians. To maximise income and career satisfaction, soft skills play a crucial role. My Column, My Business is a training course focused on the business side of nail services, preparing technicians to make the most of the time in their columns. By the end of this course, professionals are equipped with the skills to increase their earnings, build lasting client relationships and elevate their professionalism.

My Column, My Business covers:

• Client communication via consultations. Learn to build rapport, personalise services and handle customer expectations, to increase client satisfaction and secure repeat bookings.

• Upselling and cross-selling techniques. Discover how to subtly increase customer spend by introducing additional services and products and tweaking your language.

• Dynamic pricing. Efficiently manage bookings and treatments to fit more appointments into each week, without compromising service quality.

• Rebooking strategies. This course teaches how to encourage clients to book future appointments, leading to a consistently full and steady schedule.

Are you ready to take your nail business and skillset to the next level? Sign up for a one-day training session to transform your salon or enhance your skills as a nail technician, and see real results. For more details, visit www.hairandbeautyexpert.com and contact me to discover how I can customise the training to suit your business needs.