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Scratch Magazine - July 2024
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In this edition
Editor's Letter
July is a very exciting month for the team at Scratch HQ, as it marks the launch of a new nail contest: North America’s Star Nail Artist, and the announcement of the Scratch Stars Awards winners 2024.
Nail NATION
News & views
Talent: Unmasked
US nail pro, Jessica Masker, opens up about her career journey, competition success & the creative process behind this month’s Scratch cover
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
THE SCRATCH scoop
The Scratch team offers an insight into its antics & unveils events & treatment news across the nail & beauty realms
Nailympia COMPETITIONS NEWS
Nailympia Orlando 2024: The results
NEWS FLASH: Nailympia China postponed
Nailympia China has been moved to 8-10 May
Registration open for Nailympia San Antonio 2024
Nailympia San Antonio 2024 follows the success of Nailympia Orlando and takes place 15-16 September. This event marks a significant milestone in the partnership between Nailympia and Informa Markets.
10 nail & beauty books to aid your know-how
Elevate your creativity & expand your knowledge with a selection of industry-relevant books
The Creation STATION
Stay on top of client nail art requests this summer with Scratch’s roundup of seasonal gel polish designs, product picks & tips
Nailing your finances: a handy guide for pros
Beauty Hunt founder, VORKE KALUSI, serves up an insight into financial terms & tools to support your business needs
Love & Sparkles with Katy P nail artist
How to keep nail art brushes in tip-top condition
KIND & colourful
Discover the story behind Danish brand, NailKind, as REBECCA HITCHON talks to its founders about its caring ethos & plentiful polish products
ACCESSIBILITY TOOLS & TIPS
Check out tools designed to support the accessibility
Created with love
London-based nail artist, Jade Ford, shares details of her Love is? video series, in which she chats to visionaries about their views on love & creates nail designs to complement
FORD’S Thoughts
Global business & beauty education expert, KIM FORD, shares news, views & observations from the international nail circuit
ARTISTIC Achiever
Meet Fran Humphrey, voted winner of MISSU’s online nail art challenge for 2024, as she shares her creative passions, home salon setup & artistic advice
Formulas for Success
DITCH THE GREASE, SHINE THE NAILS
Scratch Stars Awards 2024
MEET THE BUSINESS JUDGES
Power & Polish with O.P.I
Elevate your business & embrace new techniques with advice from members of the Scratch Stars Awards 2023 Nail Team of the Year
READERS GALLERY
Holyhead’s SOPHIE PRITCHARD shares a selection of bright, expressive nail creations & an alternative use for her artistic skills
Peacci KEEN
Take mani & pedi treatments to new heights with Peacci: a product range for techs & clients that offers colour & care options for hands & feet
Fancy an upgrade?
Offer clients a first-class service with HELENA BIGGS’ pick of options to upgrade & elevate their mani/pedi experience – whatever the budget
NOTES FROM Nergish
Are you considering increasing the prices of your nail services? NERGISH WADIA-AUSTIN, business expert & CEO of PHAB Service Stars, shares how to communicate this effectively with clients
FLYING HIGH WITH OANA FLUTUR
Explore the inspiring story & expert insights of a champion nail artist
NAIL Clippings
REBECCA HITCHON uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
Fingernails in Focus
Ensure nails are shining bright for The Scratch Stars Party on 21 July with a roundup of stellar mani inspiration
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