FORD’S Thoughts

Global business & beauty education expert, KIM FORD, shares news, views & observations from the international nail circuit

ABOUT KIM FORD

Kim Ford has worked in the beauty and education sectors for over three decades, in more than 40 countries. She has honed her skills in beauty, spa, sports, nails, holistic therapy and aesthetics, in private and public education establishments, spas, salons and retail businesses.

Kim has extensive experience as an international examination officer for awarding organisations, and has held the titles of chairman of BABTAC and CIBTAC and vice president of CIDESCO GB. An education consultant for CIDESCO International, she sits on a number of industry boards globally as a director or trustee, and has won awards for education and business in the UK and internationally.

As owner of Beauty Enterprise Solutions, Consultancy & Training, Kim supports industry education establishments in gaining accreditation or endorsement. She strives to raise industry standards and help beauty professionals reach their education and career goals.

Examining Level 5 students at Vale Aesthetics Academy, London.

The evolution of the nail industry

Hello nail superstars! This issue, I am exploring the evolution of the nail industry to help determine what the future may look like for you and your clients.

The beginning

Nailcare has evolved significantly from the simple practices of trimming and filing nails. In the 1920s, car paint was invented, and not long after, a French manicurist adapted the formula to create an opaque nail polish. Her employer launched the first coloured nail polish in 1932, under the Revlon brand, and acetone was marketed to remove it. Nail salons and nailcare services increased in popularity, with nail technicians offering a variety of colours and finishes.

In the 1980s, the nail industry saw the introduction of L&P acrylic, which hailed from the dentistry sector. Light-cured gel products followed, and clients enjoyed longer-lasting and more durable nail treatments. The 21st century saw huge strides in nail technology, creating a surge in nail art requests and a shift towards unique customisation and personalisation.

The present

Many clients are conscious about the products being used on their nails and how they impact the environment. I see more nail technicians taking an holistic approach to nailcare, focusing on the overall health and wellbeing of clients and providing personalised care plans. Particularly since the pandemic, the spotlight is on sanitation and hygiene practices to ensure the safety and wellbeing of those on both sides of the nail desk.

Social media platforms (especially Instagram) have played a huge role in the industry’s evolution, allowing nail artists to showcase their work on a global scale. Nails have become increasingly important across industries including fashion and TV, which is wonderful to see.

The role of the nail technician

Nail professionals must continue to update their skills and knowledge and adapt to advancements in technology, which will likely lead to more efficient and precise nail services.

Materials for longer-lasting manicures are in constant development, and digital tools help clients to visualise and experiment with nail designs before committing to a final look.

Nail qualifications will evolve to meet client demands for unique and intricate nail designs and services. Training courses will continue to combine creativity, technical skill and professionalism, and advanced technology may play a huge role in future qualifications. An introduction of virtual reality training could provide hands-on experience in a simulated environment, allowing technicians to practice new techniques and perfect their skills.

The future

The future of the nail industry looks exciting, with technology, advanced qualifications and personalised services driving its evolution. As client preferences change, nail salons and technicians will need to adapt to stay competitive in the market.

By embracing innovation and creativity, the nail industry is poised to offer exciting new possibilities for both professionals and clients. According to data gathering platform, Statista, the nail market in the UK is projected to grow by 2.74% (2024-2028), resulting in a market volume of $0.39bn in 2028.

I am looking forward to celebrating talent in the UK&I nail sector at The Scratch Stars Party on 21 July. Please say hello if you see me: I would love to meet you all face-to-face and thank you for your continued support.

Stand proud, nail pro!

Kim

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