Nail NATION

BUSINESS

Victoria Brownlie

British Beauty Council policy expert named in King’s Birthday Honours List

Victoria Brownlie, chief of policy & sustainability at the British Beauty Council (BBCo), has been named in the King’s Birthday Honours List 2024. The Sussex native is to receive an MBE for services to the beauty and personal care industry, which include ensuring equitable access for minority communities and accelerating sustainability efforts.

In her roles at the British Beauty Council and formerly as director of policy & public affairs at the National Hair & Beauty Federation, Brownlie played a vital role in securing £500m of targeted support for the beauty industry in the wake of Covid-19.

On receiving the accolade, she comments: “It’s an absolute honour to receive such recognition for a role I love and take so much pride in. Much of my life has been spent fighting for the underdog and those often dismissed out of turn, and the industry I represent now is no exception. This award gives much-needed recognition for the beauty and personal care sector as a formidable and relevant industry with a lot to say for itself.” During Victoria’s time at the BBCo, she has secured an earlier reopening of the industry post-lockdown and an £18,000 ‘restart grant’. Brownlie also launched the Sustainable Beauty Coalition and works with government representatives to support the Race to Net Zero campaign. www.britishbeautycouncil.com

Hair & beauty salons on Britain’s high streets have doubled in number in 15 years

Beauty salons, hairdressers and takeaways have surged in number on Britain’s high streets since 2010, replacing banks and clothes shops. A report by policy and research consultancy, Public First, analysed official datasets, which included details of VAT-registered businesses in the UK. This analysis found that hairdressers and beauty salons have increased in number by 11,835 – a 110% boost – in 15 years.

Public First attributes the shake-up to the rise of online shopping and banking and the popularity of remote working. The company undertook a nationally representative poll of adults across the country to better understand the feelings surrounding the changing high street. It found that 20% of under 25s think there are too many nail bars: a figure that rises to over two-fifths of those aged 55 and above.

Focusing on regions, the survey revealed that 39% of respondents in the North East and Yorkshire and the Humber feel there are too many nail bars, but 45% of those surveyed in London feel there are the right amount. A representative from Public First comments: “Overall, older demographics are most discontented with the changing face of town and city centres. In an age when the boomer generation, and older, are seen to wield enormous economic power, it is perhaps surprising that urban spaces are increasingly revolving around the needs and wants of the young.”

View all results of the survey at www.publicfirst.co.uk

50% OF BEAUTY PROFESSIONALS IDENTIFY AS NEURODIVERGENT, RESEARCH REVEALS

A survey conducted by salon, spa and fitness booking and management software, Vagaro, has found that half of beauty pros identify as neurodivergent: where the brain processes information in a way that is not typical of most individuals.

The research for Autism Acceptance Month in April also found that 27% of respondents work with a neurodivergent team member, and 43% offer services tailored to meet the needs of neurodivergent or autistic clients. Actions include offering quieter treatments and various lighting options.

Over half (56%) of beauty pros surveyed said that technology is helpful in making accommodations for neurodivergent clients. Online booking systems, digital check-ins and forms and automated appointment reminders lessen the need to communicate verbally. They also eliminate social pressure and streamline communication, reducing factors that can contribute to overstimulation. “Our survey showcases the growing dedication of salon and spa professionals to inclusivity and innovation,” comments Charity Hudnall, Vagaro’s chief marketing officer. “By encouraging acceptance, celebrating diversity and leveraging technology, we can create more accessible spaces for both neurodivergent clients and industry professionals.” www.vagaro.com

Instagram.com/salonsdirect

Danielle Jones

Courtesy of Linkedin.com

Daisy Kalnina

The GelBottle Inc nail products land at Salons Direct

Brighton-founded nail brand, The GelBottle Inc (TGB), is now available at Salons Direct, online supplier to the professional UK hair and beauty industry.

The partnership between the two companies sees a range of TGB products available to order online and via click & collect from over 6,000 UK stores, including BIAB™ (Builder In A Bottle), Gel Polish, nail art products, extension systems, the TGB Spa™ range and essentials and tools. To mark the launch, Salons Direct created CGI footage depicting a giant The GelBottle Inc bottle landing at its HQ in Liverpool.

“We are so excited to be stocking The GelBottle Inc, making the brand’s products even more accessible to nail professionals across the UK,” comments Danielle Jones, managing director at Salons Direct.

“TGB’s commitment to quality and value aligns perfectly with our mission to supply professionals with the industry’s most-loved brands.”

“As the first official stockist of Peacci, our business to consumer (B2C) nail brand, we are excited to be extending our successful partnership with Salons Direct with our professional range from The GelBottle Inc,” adds Daisy Kalnina, founder & CEO of The GelBottle Inc. “This continued collaboration brings to life our shared commitment to empower nail technicians to achieve the highest standards in nailcare.” www.salonsdirect.com / www.thegelbottle.com

Courtesy of Linkedin.com

CTPA RELAUNCHES MEMBER-ONLY COSMETICS MASTERCLASS COURSE

The Cosmetic, Toiletry & Perfumery Association (CTPA) has updated and relaunched its e-Learning Cosmetics Masterclass. The course provides up-to-date information and developments relevant to the cosmetics and personal care industry in an interactive video format. Run by CTPA’s regulation and science teams, the CTPA Cosmetics Masterclass is a member-only and free resource that provides an overview of the UK and EU regulatory frameworks and shares how to access CTPA’s resources. The course is designed for those that are new to the cosmetics sector, as well as those who would like a refresher on the regulatory principles for placing a cosmetic product on the UK and EU markets. It focuses on regulation, manufacturing, new product development, sustainability and marketing.

Dr Emma Meredith, director-general of CTPA, comments: “In an ever-changing regulatory landscape, this course provides member companies access to CTPA’s expertise on UK and EU legislation, which regulate the safe use of cosmetic ingredients and finished cosmetic products, fostering high standards across the industry.” www.ctpa.org.uk/online-learning-pl

Chantal Welvaert

Stourbridge nail salon celebrates 20 years in business with lavish party for clients

Scratch Nail & Beauty Salon in Stourbridge, West Midlands, marked 20 years in business with an ‘Emerald Party’ for clients and staff. The celebration on´ 8 June encouraged a glamorous dress code, and clients who have supported the business were invited for complimentary drinks and to take part in a raffle, with treatments as prizes.

Owner, Chantal Welvaert, took over the salon from its previous owner in 2014, when she was 23. She has since expanded the salon’s offerings to include nail, beauty, holistic and aesthetic services, and boasts a team of six nail pros, two beauty therapists and a skincare specialist.

“I am always looking for ways to grow the salon business, and credit my team largely for its success,” Chantal comments. “They are friendly and professional and present themselves immaculately in their salon uniforms. Each team member brings valuable skills and traits to the business, and we welcome a very loyal client base.”

Nail treatments include gel and L&P enhancements, and the ‘Designer Manicure’: including Hermès, Chanel or Gucci products. “Consistency, professionalism and creating a comfortable environment are important factors at Scratch, and clients also enjoy the Champagne Bar – which is a talking point,” she continues. “My hopes and goals for the next 20 years for the salon are to keep standards high, continue learning and training, and potentially open a second premises.” www.scratchnailandbeautysalon.co.uk

PLEASURE

Glitterbels unveils pink DreamCure Lamp

Staffordshire-based nail brand, Glitterbels, has introduced the DreamCure Lamp, combining ‘magical design with utility’. Officially launched at the brand’s DreamFest event in Manchester last month, the DreamCure Lamp has been in development for two years, and is available in Glitterbels’ signature pink shade. The lamp features a gold inner tray with hand placement guide and dual LED technology: equipped with both 365 and 405-nanometer LED beams. Its reflective cups optimise light distribution, promoting thorough and consistent curing of Glitterbels products. A built-in sensor activates the lamp when needed and conserves energy when it’s not in use.

The DreamCure Lamp is available via www.glitterbels.com

CELEBRITIES INVESTIGATE BEAUTY TREATMENTS & TRENDS FOR TV SERIES

Entertainer & radio presenter, Debbie McGee, has teamed up with actress & producer, Debbie Arnold, to explore beauty treatment and wellbeing trends for a TV show, titled Beauty Investigates. Airing on Sky 186, Ayzat online and YouTube, the stars are joined by singer, Dee Anderson of Thunderbirds fame, and actress, Natalie Ogle.

Throughout the series, the celebrities experience various beauty and wellbeing treatments and offer viewers a true insight into their discoveries. They interview experts and discover beauty brands, offering serious discussion alongside fun chatter and ‘the odd disaster’.

Debbie Arnold comments: “I’m so excited to co-host Beauty Investigates with my lovely friend, Debbie McGee. I’ve always wanted to find out more about treatments and how they work, and even though I searched online, there was never anything that was completely impartial. So, I decided to create a show about it! I’m thrilled that our investigators, Dee Anderson and Natalie Ogle, are helping us find out answers from aesthetic practitioners.”

@BeautyInvestigates

Bexy Glow marks 2nd birthday by launching two vibrant acrylic powder shades

Professional nail brand, Bexy Glow, has added two acrylic powder hues to its product portfolio, named after brand founders, Becky Willett and Paige Chohan. The dreamy pink (Becky) and punchy green (Paige) have been created to commemorate the brand’s second birthday.

Becky and Paige comment: “Bexy Glow is proud to be a strong, female-led brand, creating gorgeous shades of acrylic powder that truly stand out. Our hues are spirited, and we are not afraid to experiment with striking, sassy tones. We want our customers to express themselves in style, and our products are created to lift moods and confidence. We hope pros will join us in celebrating two years of radiance and creativity.”

The shades are £12.95 inc VAT each, available via www.bexyglow.com

NAIL & BEAUTY BITES

As part of its rebrand, Somerset-based nail company, Nailchemy, has upgraded the size of its Builder Gels, Titanium Builder Gels, Fiber Gels and gel polish essentials, such as base and top coats, for its FX and HEMA Free ranges. Previously 15g, the products are available in a 17g size for the same price, and are housed in black square bottles with rose gold lids. www.nailchemy.co.uk

The Cosmetic, Toiletry & Perfumery Association (CTPA) has unveiled its Sun Protection campaign 2024. It has updated its consumer website with key information, such as the level of protection to use, how to apply product, the difference between sun protection products and skincare/make-up containing SPF, and differences between face and body sunscreens. www.thefactsabout.co.uk/how-sunscreens-work

Scratch Stars Educator of the Year 2019, Rachel Lunn of The Nailroom, Tyne and Wear, has launched a tool range focused on affordable quality. Featuring two double-ended cuticle pushers, cuticle nippers and three cuticle scissors, the range is produced by a surgical tool supplier and products are affectionately named after Rachel’s pets. www.etsy.com/uk/shop/RachelLunnShop

Beauty comparison site, Cosmetify, has released the Cosmetify Index 2024, revealing that Nikkie de Jager (@nikkietutorials) is the most powerful global beauty influencer, based on social media followers and earnings per post. The Index found that Rare Beauty by Selena Gomez is the hottest beauty brand, based on online searches and Instagram popularity. www.cosmetify.com

UK tanning expert, James Read, has launched Self Glow, a skincare-led sunless tanning range comprising tinted drops, rejuvenating masks, moisturisers and serums. The vegan-friendly collection combines natural tints with active and fermented skincare ingredients that hydrate and nourish, allowing products to be integrated into daily beauty routines. www.jamesreadglow.com

Scratch launches contest for North American nail artists

The team behind Scratch and international nail competition, Nailympia, has launched North America’s Star Nail Artist, an exciting online nail challenge taking place over 11 months.

Seeking to unite the North American nail sector, the contest will elevate the creativity and imagination of nail pros, while celebrating talent and innovation. It is supported by prominent industry brands, including CND™, Light Elegance, Gelish, Le Chat and Glitterbels, who will each help set monthly challenges for 50 shortlisted creatives. The competition welcomes nail professionals from all corners of North America, regardless of their industry experience, to showcase their creativity and flair. Whether contestants specialise in intricate hand-painted designs, avant-garde sculptures or dazzling embellishments, North America’s Star Nail Artist will offer a platform for their talents to shine.

Entry is open July 1 – August 31 and 50 shortlisted applicants will be announced on 27 September. They will then go on to compete in seven monthly challenges, each designed to push the boundaries of nail artistry. Eliminations will take place at each stage and a panel of esteemed judges, comprising industry experts, sponsors and luminaries, will evaluate entries based on criteria such as originality, technical skill and overall impact. The top three nail artists at the end of the seven challenges will be flown to Orlando, Florida, for the finale, where they’ll each receive a cash prize, products and press coverage.

“We are incredibly excited to introduce this contest to the vibrant North American nail art community,” says Helena Biggs, editorial & partnerships director at Scratch magazine, who unveiled the contest at the Scratch Social networking event at Premiere Orlando, Florida, on June 2.

“This competition represents an opportunity to celebrate the incredible talent and creativity that define our industry. We can’t wait to see the innovative designs and techniques that participants will bring at each challenge stage.”

For more information and to enter, visit www.scratchmagazine.co.uk/nasna

OPI introduces GelColor Intelli-Gel System™

OPI has unveiled the next generation of its popular GelColor system: the GelColor Intelli-Gel System™. Featuring a self-levelling formula, the introductory colour range includes 100 classic and best-selling OPI shades that are highly pigmented, Hema-free and boast an ultra-shiny finish.

“I can confidently say that the GelColor Intelli-Gel System™ is OPI’s smartest gel ever,” comments Sarah Fairneny, OPI research & development VP. “OPI Intelli-Gel Technology self-corrects with every stroke to eliminate streaking, and the carefully designed Intelli-Brush makes application effortless. The enhanced formula with rich pigmentation offers an experience that we know professionals and their clients will love.

“We’ve also created a formula that’s vegan and Hema-free. Delivering a superior application experience for the pro, this new standard for GelColor was developed by our team of OPI scientists working with nail professionals, through thousands of hours of research and testing, making it our most intuitive and performance-driven launch ever.”

From 1 July, the OPI GelColor Intelli-Gel SystemTM will launch 70 shades, plus a Super Gloss Top Coat and Super Base Base Coat. A further 30 shades, Super Gloss No Wipe Top Coat and Super Matte Top Coat will be released in September. www.opi.com

Stick & shine

Promote your focused hygiene practices and offer clients confidence with the Barbicide window sticker, included with this issue of Scratch.

@barbicideuk